Brooke Jaffe has been named head of public affairs and communications at Penske Media Corporation, where she will oversee corporate messaging, media communications, issue management, corporate responsibility, information dissemination and communications strategy.
In her new role, Jaffe also will work on partnerships with stars, influencers, media outlets and institutions on brand-building initiatives across PMC’s brands, which include Billboard, Variety, The Hollywood Reporter, Rolling Stone, Robb Report, SHE Media, Deadline, ARTnews and WWD.
Jaffe takes the position after serving as a contributing editor at PMC since December 2019. In that role, she created video and written content for Variety, Variety.com, Stylecaster and ARTnews.
Jaffe, who also will serve as a PMC media spokesperson, will report to PMC vice president of human resources and corporate communications Lauren Utecht and vice president of talent relations Rebecca Bienstock. Her appointment is effective immediately, and she will be based in PMC’s Los Angeles office.
“Brooke is uniquely qualified to step into this role — she is a poised communicator with an impressive background in business,” Utecht and Bienstock said in a joint statement. “She understands PMC’s premium brands as well as she understands content creation and strategy. We’re eager to work with Brooke to amplify our brands’ first-rate content and editorial talent on a global scale.”
Said Jaffe: “I am thrilled to join PMC’s world-class team of executives and creative thought leaders in the midst of exciting growth and innovation. It will be a privilege to share our brand story and unparalleled portfolio with new audiences and partners in compelling and creative ways.”
Jaffe also served as Bloomingdale’s women’s fashion director for 10 years. There, she was responsible for determining business trends, discovering emerging talent, directing the merchandise selection for the company nationwide, developing innovative partnerships, the brand message, maximizing business opportunities and serving as a company spokesperson.
Jaffe began her career in Vogue magazine’s accessories department as an assistant editor. She also has been accessories editor at InStyle magazine.
This article was originally published by The Hollywood Reporter.
