J Balvin first gave fans a glimpse of the Air Jordan I shoes he designed when he joined Jennifer Lopez at the 2020 Super Bowl Halftime Show in February.
Fast-forward 10 months later and the highly awaited Air Jordan I x J Balvin sneaker sold out instantly on its release day, Tuesday (Dec. 8). Balvin also makes Nike history by becoming the first Latino artist to collaborate with the Jordan brand.
“Sold Out Global Sold out. From what I counted, they were gone in a minute,” Balvin wrote on Instagram, thanking all his fans. (Nike said it was unable to disclose unit numbers or how long the shoes took to sell out to Billboard.)
Inspired by his latest studio albums Colores and Vibras, the Air Balvins have a cool tie-dye effect with pink soles, pink, white and black laces, and interchangeable patches, including a smiley face, lightning bolt, a basketball, and a Jumpman.
“Even the people who don’t know a lot about me are going to be into the shapes and colors,” Balvin said in an official statement. “It’s another way for me to connect with the world. It’s a dream come true.”
The Air Jordan I x J Balvin was released globally via SNKRS and sold for $190 at various retailers including Foot Locker, Shoe Gallery and SoleFly, to name a few.
