New York music venue and entertainment complex Avant Gardner has signed with Dice for digital ticketing services. The multi-year deal includes The Brooklyn Mirage, The Great Hall and The Kings Hall.
The full indoor-outdoor complex is set in a retired 80,000-square-foot-steel manufacturing mill and is the second largest entertainment venue in Brooklyn. Past shows at Avant Gardner include Drake, Aphex Twin, deadmau5, Diplo, Rüfüs du Sol, Carl Cox, Tale Of Us, Sofi Tukker and many more.
“Pioneering a digital approach, Avant Gardner teams up with Dice to utilize its state of the art technology, offering fans safe and secure tickets locked to smartphones that can’t be resold by scalpers,” a press release from Dice reads. “DICE’s platform champions upfront pricing and includes features such as refunds on sold out shows and a waiting list that gets fans into popular concerts. This model has garnered the support of artists and venues alike as it prevents secondary resale of tickets and ensures fans get in at a fair price.”
Kenny Schachter, head of programming and partnerships of Avant Gardner tells Billboard, “Guest experience is always at the forefront of our focus. Ticketing & marketing is a huge piece of that, and Dice has developed a platform that helps create a true community of fans while ensuring tickets go into the hands of real buyers.”
Russ Tannen, chief revenue officer of Dice adds, “Avant Gardner create the sort of life- changing nights out we miss the most, those epic moments with 5,000 strangers and your favorite artist. They’ve been masterfully delivering the world’s best talent at scale in the heart of Brooklyn for years, and we are excited to now play a part in their journey.”
