Selena Gomez’s Rare Beauty has begun teasing its summer releases, starting at the base (literally).
The cosmetics brand announced its new Always an Optimist Pore Diffusing Primer on Thursday (April 1), described as a “cushiony gel that smooths away the look of pores, boosts and extends makeup wear, & actually hydrates skin while fighting shine all day.”
Despite its matte finish, the primer is made with hydrating and soothing hyaluronic acid, green tea extract and vitamin E.
In a video introducing the product, Gomez shared that primer is key to a makeup routine because it “can completely change the way your makeup looks and wears throughout the day”
She added that she “wanted to create a formula that left my skin looking really smooth, but I didn’t want it to feel heavy or like I was wearing layers of makeup.”
The Always an Optimist Pore Diffusing Primer launches at 9 a.m. PT on Monday (April 5) on Rare Beauty’s website and Sephora. Shop Rare Beauty here, and see Gomez discuss the new product via a fan Twitter account below.
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