BLACKPINK’s Rosé is the newest face of Tiffany & Co.
The K-pop superstar is strutting down the runway to fashion-icon status by being announced as the luxury jewelry retailer’s latest global ambassador on Wednesday (April 21). She joins the ranks of Lupita Nyong’o, Elle Fanning and Chinese actor-musician Jackson Yee.
“I’ve worn Tiffany jewelry since I was in high school,” the “On the Ground” singer told Vogue in an email statement of her days attending an all-girls academy in Melbourne, Australia. “To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited.”
As part of Tiffany & Co.’s HardWear campaign, which is inspired by “the attitude and edge of our favorite cities,” the New Zealand-born, Australia-raised Korean singer models the collection’s 18K gold gauge link necklaces and pavé diamonds. Beginning in May, the international superstar’s ads will take over Tiffany & Co.’s flagship store in New York, which happens to be her favorite city in the world.
“When I visited New York for the first time, I was absolutely star-struck and blown away at all the tall buildings and busy streets. I hadn’t noticed that all of my favourite movies were based in New York until I was right there. It was the city that I had fallen in love with in the movies,” she told Tatler. “And I love how the HardWear collection is inspired by the attitude of modern cities. As a city-lover myself, I couldn’t explain a better reason as to why I instantly fell in love with the hardware collection and its mesmerising shapes.”
Rosé described the HardWear collection as “very stylish” to Tatler, adding, “I love how bold and chic you can look. I’m very interested in layering my necklaces these days.” Despite Rosé’s fitting appreciation for rose gold, she points to the collection’s yellow gold items as her newfound favorite for how “fancy and fashionable” they are.
She posted one of the campaign shots on her Instagram, expressing how much of a “dream come true” it is to work with the iconic brand she’s grown up wearing and gifting to her school friends.
