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SHEIN is combining music, fashion and charity this weekend (May 2) with its second annual Together-Fest.
The popular clothing brand’s virtual music festival is supporting its new Light-a-Wish campaign, where SHEIN called upon its community to elect three causes that meant most to them. As a result, the company is pledging to donate $100,000 to NAACP, Together We Rise and Ecologi.
“It’s always important for me to align with companies that have shared values and care about doing good in the world,” Nick Jonas, who is headlining the show, tells Billboard of the cause. “I think that with this campaign as a whole and with this initiative, they’ve done a great job at being really proactive in their partnerships and getting their fanbase involved and invested in these wonderful causes. It’s just great to see that young people are really such a powerful voice right now and can truly, I believe, change the world.”
As for what the singer is planning on performing, Jonas didn’t want to give too much away. He did reveal, however, that he’ll be pulling out “one of the older tunes,” plus some tracks from his upcoming album, Spaceman. “I have been, like everyone else, at home for most of this past year so I’ve very rarely been able to play any shows at all,” he shares. “So even if it’s virtual, I feel like it’s going to be a lot of fun and I’m so excited and anxious to get out there and be on stage again. It’s my favorite thing in the world.”
A performance for SHEIN seems right up Jonas’ alley, given his appreciation for style — and he agrees. “Fashion has always been a way to express myself, and when it comes to music and art in general, it’s a great way for us to just go a bit further with what we’re trying to say,” he explains. “I’ve also built great relationships and I’ve been fortunate enough to meet some great designers and hear directly from them and their process. It’s given me a unique perspective and even greater love for the fashion world.”
For his own looks, Jonas usually opts for a “combination of classic men’s tailoring with an edgy, musical feel to it.”
“As long as it feels comfortable, that’s number one to me,” he adds.
Steve Aoki, Maren Morris, Tinashe and Lunay are also set to perform at SHEIN Together-Fest, hosted by Erin Lim Rhodes. Catch the event on Sunday (May 2) starting at 5 p.m. ET on SHEIN’s app, which you can download here.
Shop SHEIN here.
