The 2021 Latin Alternative Music Conference virtual event is set to take place May 4-7 with back-to-back panels on mental health, the future of touring in a pandemic era and streaming strategies.
For the second year in a row, the 23rd annual LAMC will offer free registration for all panels, workshops and showcases featuring performances by Khea, Flor de Toloache, Silvana Estrada, Vanessa Zamora, Niña Dioz, among many others.
The four-day conference will also host its second edition of the Wonder Women of Latin Music, honoring women making a difference in the Latin music industry, this year. This year’s honorees include ASCAP’s Gabriela González, YouTube’s Sandra Jiménez and Sony Music’s María Fernández, among others.
To register for the 2021 LAMC for free, visit latinalternative.com. See the full panel and concert schedule below:
May 4:
Tengo La Voz! Digital Marketing and Promotion Presented by: Symphonic Distribution, 12 p.m. ET
Featuring: AJ Alvarez (Symphonic) Gil Gastelum (Cosmica Artists), Mayna Nevarez (Nevarez Communications) Henrique Fares Leite (TikTok), Paul Dryden (ATO) and moderator Ady Harley (Facebook / Instagram)
LAMC Talks with Billboard Latin, 1 p.m. ET
C. Tangana sits down with Leila Cobo
Apple Music: Integraciones y Herramientas para Artistas, 1:40 p.m. ET
Jennifer D’Cunha and Analuz Vizarretea
Wonder Women of Latin Music Presented by: Amazon Music Latin, 1:50 p.m. ET
Featuring: Maria Fernandez (Sony Music), Gabriela González (ASCAP) Alicia Arauzo (Universal Music España), Gabriela Martinez (Warner Music Latin) Sandra Jimenez (YouTube) and moderator Laura Tesoriero (The Orchard)
LAMC Talks with KEXP El Sonido, 2:55 p.m. ET
Mon Laferte sits down with Albina Cabrera
peermusic: Fundamentals of Songwriting Presented by: Yvonne Drazan, 3:25 p.m. ET
Mala Rodriguez, Frank El Medico, Micky Huidobro
LAMC Talks with NPR alt.Latino, 4:15 p.m. ET
Ana Tijoux sits down with Felix Contreras
KRK Presents: Behind the Board with Dave Pensado and Friends, 4:40 p.m. ET
Featuring: Dave Pensado, Rafa Sardina, Josh Gudwin, Dave Way
Indie Showcase Presented by: Latido Music by mitú, 5:05 p.m. ET
Performances by: Pachyman, maye, KHEA, YEИDRY, Villano Antillano, Flor De Toloache, Los Master Plus
May 5:
Streaming Strategies Presented by: The Orchard, 12 p.m. ET
Featuring: Amaya Mendizabal (Amazon Music), Ariel Chichotky (Dale Play Records), Mauricio Ojeda (YouTube Music) Diego Burgos (Deezer), Ruben Abraham (Warner Music Latin) and moderator Inés Sapochnik (The Orchard)
LAMC Talks with KEXP El Sonido, 1 p.m. ET
Natalia Lafourcade sits down with DJ Chilly
LAMC Talks with Billboard Latin, 1:25 p.m. ET
Rebeca Leon sits down with Leila Cobo
Afro-Latino! Presented by: Facebook, 2 p.m. ET
Featuring: Mabiland, La Dame Blanche, Akapellah, Fidel Nadal, Sergio George and moderator Carlos Alomar
LAMC Talks with Deezer’s La Ola Podcast, 3:10 p.m. ET
Paloma Mami sits down with Veronica Orozco
LAMC Keynote Interview, 3:30 p.m. ET
Gustavo Santaolalla by Javier Andrade
BELIEVE Case Study: Robot 95, 4:10 p.m. ET
Alejandra Olea & Adriaan Glastra
Sounds from Spain Showcase Presented by: Sounds from Spain, 4:25 p.m. ET
Performances by: Love of Lesbian, Paula Cendejas, Baiuca, Astola y Ratón, La Selva Sur, Amber Figueroa
BMI Showcase Presented by: BMI, 5:35 p.m. ET
Performances by: Vanessa Zamora, Pehuenche, Alex Rose, Niña Dioz, Gustavo Laureano
May 6:
The Creative Process in Pandemic Times Presented by: KRK, 12 p.m. ET
Featuring: Eduardo Cabra, Aldo Gonzalez (Universal Music Latin), Alizzz, Guaynaa, Carla Morrison and moderator Áureo Baqueiro
LAMC Conversation, 1:05 p.m. ET
Elvis Costello sits down with Sebastian Krys
How Your Music Travels the World Presented by: Spotify, 1:40 p.m. ET
Monica Herrera Damashek, Santiago Puentes & Bel Aztiria
Post Pandemic Touring on a Local and Global Level Presented by: Industria Works, 2:10 p.m. ET
Featuring: Richard Lom (WME), Andrés Sánchez (OCESA), Austin Barmak (Electric Feel Ent.), Diego Sáenz (PopArt), Henry Cárdenas (CMN) and moderator Javier Montemayor (SeiTrack)
Facebook e Instagram: Mejores prácticas y storytelling con música, 3:10 p.m. ET
Tania Dorantes
LAMC Talks with Deezer’s La Ola Podcast, 4 p.m. ET
Tainy sits down with Veronica Orozco
Publishing and Opportunities in 2021 and Beyond Presented by: Songtrust, 4:20 p.m. ET
Featuring: Jorge Mejia (Sony Music Publishing), Eliezer Ponce (BMG Publishing), Mary Nuñez (Warner Chappell), David Weitzman (Primary Wave), Molly Neuman (Songtrust) and moderator Julio Bagué (peermusic)
CWA 101 – Navigating US Tax Withholdings Presented by: Citrin Cooperman, 5:20 p.m. ET
Maria del Pilar Lopez
BizBat Contest Winner Spotlight Presented by: BizBat, 5:45 p.m. ET
Winners: Emilia Vega, Ultralux
LAMC at Capital One City Parks Foundation SummerStage Anywhere, 6 p.m. ET
Performances by: Dawer X Damper, Cande y Paulo, Pahua, La Dame Blanche, Hendrix, Sebastián .Otero, Fidel Nadal
May 7:
Rompan Todo y Ahora Qué? Presented by: Ingrooves, 12 p.m. ET
Featuring: Julieta Venegas, Andrea Echeverri,Nico Entel (Red Creek Productions), Juan de Dios Balbi (Entertainmex), Enrique Blanc and moderator José Tillán (The POPGarage)
LAMC Interview, 1:05 p.m. ET
Eduardo Cabra sits down with Javier Andrade
Amplifica tu audiencia y posiciona tu música a través de TikTok, 1:45 p.m. ET
Featuring: Rob Ruiz (TikTok), Ceci Giménez, Renee, Leon Leiden
Mental Health for the Creative Community Presented by: The Latin Recording Academy & MusiCares, 2:15 p.m. ET
Featuring: Fito Paez, Pepe Aguilar, Ximena Sariñana, Rozalén
Insights – Harnessing data to make creative & strategic decisions Presented by: The Orchard, 3:15 p.m. ET
Jacob Fowler
LAMC Talks with KCSN, 3:35 p.m. ET
Gabriel Garzón-Montano sits down with Nic Harcourt
Exploring Alternative Revenue Sources Presented by: IBERIABANK/First Horizon, 4:10 p.m. ET
Featuring: Michel Vega (Magnus Media), Paula Kaminsky (GTS), Javier Liñan (El Volcan), José Juan Torres (Torres LLC), Polo Montalvo (La Buena Fortuna) and moderator Alex Hernandez (IBERIABANK/First Horizon)
Fireside Chat – Financial Advice for Musicians Presented by: City National Bank, 5:10 p.m. ET
Ana Perez (City National Bank) & Louis Barajas (Wealth and Business Manager)
Acoustic Showcase Presented by: Supersonica, 5:30 p.m. ET
Performances by: Denise Rosenthal, Silvina Moreno, Silvana Estrada, Lennis Rodriguez, Gina Chavez, Mariangela, Kathy Palma
