ARMY, are you hungry for more “Butter”? BTS has been snacking before releasing their latest single “Butter” in three new concept clips Big Hit shared on Wednesday (May 5).
In the first visual, J-Hope remains mesmerized by a yellow lollipop before dropping it on the floor, where it breaks as a pulsating rhythm plays in the background. In the next video, Jimin twists open an orange soda bottle before taking some refreshing sips and getting his groove on. V is featured in the last clip, in which he snacks on some gummies and tries throwing them in the air and catching them in his mouth before casually spilling the entire box.
Jin and Suga shared their concept clips on Tuesday, with the former playing with a cluster of yellow smiley-faced balloons and the latter fiddling with a camera over a consistent drum loop. Jungkook and RM starred in the first two concept clips on Monday, in which the former spreads a pat of heart-shaped butter over a piece of toast, and the latter taps his foot to a twinkling beat before shooting a cannon of confetti.
Big Hit’s Twitter account revealed on April 28 that the group is spreading out the promotional materials for their upcoming single “Butter” before its May 21 release date with a full schedule including concept clips and teaser photos. The first set of teaser photos will be unveiled on Sunday at 11 a.m. ET. The stars described “Butter” in an earlier press release as “a dance pop track brimming with the smooth yet charismatic charm of BTS.”
“Butter” will be BTS’ second English-language song following “Dynamite” in 2020, which debuted at No. 1 on the Billboard Hot 100 and made BTS the first all-South Korean group to lead the chart.
Watch the three new concept clips for “Butter” below:
