Natti Natasha and Becky G return to Billboard’s Latin Airplay summit as their collaborative single “Ram Pam Pam” hits No. 1 on the July 17 chart. The pair previously appeared atop the tally when “Sin Pijama,” their first team-up, ruled for one week in August 2018.
Mexican-American artist Becky G last appeared atop the tally with “Sin Pijama,” while Dominican singer Natti Natasha was last at No. 1 in April with “Antes Que Salga El Sol,” with Prince Royce. It’s the third No. 1 for Becky G on Latin Airplay, and the eighth for Natti Natasha on the 50-deep tally.
“Ram Pam Pam” takes the lead (6-1) with a 48% gain in audience impressions, to 9.6 million, earned in the week ending July 8, according to MRC Data. As Natti establishes her eighth win, she continues to have the fifth-most No. 1s among female artists since the chart launched in 1994.
Here’s a recap of female acts with the most Latin Airplay No. 1s:
15, Shakira
11, Gloria Estefan
11, Karol G
10, Jennifer Lopez
8, Natti Natasha
5, Paulina Rubio
5, Thalia
“Ram Pam Pam” becomes the second female pairing to lead Latin Airplay in 2021, after Karol G and Mariah Angelig’s “El Makinon” reigned for one week on the June 5-dated list. The new collab is just the fourth joint effort by two women in a lead role to hit No. 1 since the chart’s inception.
Let’s take a look at the four winners:
Artists, Title, Peak Date
Becky G & Natti Natasha, “Sin Pijama”, August 11, 2018
Karol G & Nicki Minaj, “Tusa,” Feb. 15, 2020 (five weeks)
Karol G & Mariah Angeliq, “El Makinon,” June 5
Natti Natasha & Becky G, “Ram Pam Pam,” July 17
Beyond its Latin Airplay coronation, “Ram Pam Pam” also lands at No. 1 on Latin Rhythm Airplay: a seventh win for Natti and a fourth lead for Becky.
