Netflix has appointed Marian Lee as its chief marketing officer, the company confirmed to Billboard. Lee replaces former CMO Bozoma Saint John, who has departed the company. The news was first reported by Variety.
Lee, the former co-head of music at Spotify, joined Netflix as its vp, U.S. and Canada last July.
“Netflix is an incredible brand with the best content and creative teams in the world,” Lee said in a statement to Billboard.”I am confident our most exciting work is ahead of us and I am honored to lead this best-in-class global marketing team into the future, and continue to connect our incredible series and films with audiences around the globe.”
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Ted Sarandos, Netflix’s co-CEO and chief content officer said in a statement. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.”
Saint John, who has held senior marketing roles at Apple Music and Pepsi, was previously the CMO of Endeavor and the chief brand officer at Uber. “I came to Netflix with a surplus of enthusiasm and creative energy and am immensely proud of the campaigns we inspired that sparked global conversations,” Saint John said in a statement. “It’s been a transformative two-year experience for which I will always be grateful.”
“I’ve loved working with Boz and have been inspired by her creativity and energy,” Sarandos said of Saint John in a statement. “She has attracted world-class marketers to the company and encouraged them to be innovative leaders. We are grateful for her contributions and we wish her the best.”
