Grupo Firme has signed with CAA for worldwide representation in all areas, Billboard has learned. The L.A.-based agency also signed the regional Mexican group’s indie label, Music VIP.
News of the signing comes on the heels of Grupo Firme’s stadium tour across the U.S. with stops at L.A.’s Sofi Stadium, Metlife Stadium in New York, Atlanta’s Mercedes Benz Stadium and a final stop at Allegiant Stadium in Las Vegas for Mexican Independence weekend in September.
Grupo Firme — founded in Tijuana, Mexico, in 2013 — straddles the genres of banda and norteño and comprises brothers Eduin and Jhonny Caz, Abraham Hernández, Joaquín Ruiz, Christian Gutiérrez, José Rubio and Dylan Camacho. Initially known for performing corridos, the group was catapulted into the mainstream in 2017 after signing a label and management deal with Music VIP.
Since, the band — who won their first Latin Grammy last year with their album Nos Divertimos Logrando Lo Imposible — has achieved unprecedented success with many firsts under their belt, including making history by becoming the first banda ensemble to ever play at Coachella.
Additionally, in Billboard‘s 2021 year-end Boxscore Charts, Grupo Firme landed at No. 23 in the Top 40 Tours chart after grossing $18 million from 19 shows thanks to their historic run at the Crypto.com Arena last year, when they helped relaunch the venue (then Staples Center) by playing its first concert in 513 days.
It also marked the beginning of the supergroup’s historic run at the arena with their first (of seven) full-capacity, sold-out show — making history as the Latin act to perform the most shows in a single calendar year at Staples (the only other artist who has done more is Adele, with eight in one calendar year).
Grupo Firme is managed by Isael Gutiérrez, founder of Music VIP. Management will continue to broker certain tour deals directly on their own.
