Warner Music Latina has signed a record deal with Venezuelan singer-songwriter Elena Rose, Billboard can exclusively announce.
Over the past two years, Rose has become the go-to songwriter for artists such as Becky G, Selena Gomez, Rauw Alejandro, Jennifer Lopez and Maluma, among others, while also releasing her own music (“La Ducha,” “Picachu”) via her indie label, Guerrera de la Luz.
“It feels like the beginning of something that was meant to be and I feel grateful that I am in a place where I feel understood, comfortable, but also excited to grow and learn even more and get out of that comfort zone to get to where we want to go so it can be truly timeless, which is a key word for me,” Rose said about the deal. “I think I’m surrounded by an amazing team that understands my vision and is willing to come with me on this crazy ride of being timeless.”
Following a move from Venezuela to Miami to pursue a career in music, Rose cites Becky G recording one of her songs, “Dollar,” as her “big break.” The track peaked at No. 27 on Hot Latin Songs (chart dated Nov. 1, 2019). Since, Rose has been on a spree writing back-to-back hits such as Maluma and J.Lo’s “Pa Ti,” Daddy Yankee and Marc Anthony‘s “De Vuelta Pa’ La Vuelta” and she co-wrote five of the seven songs on Gomez’s first Spanish project, Revelación, released last year.
“Elena is a unique artist. Her lyrics, her voice, her presence and the ability she has to convey emotions is unparalleled. We are proud to be able to work together to fulfill her vision, deliver her music to the public, and make it timeless,” offered Alejandro Duque, president at Warner Music Latina.
Rose is currently working on new music that will be part of her debut album that, which is expected before the end of the year.
