WME has signed Argentine singer-songwriter Nathy Peluso as a client in all areas, Billboard can exclusively announce. The agency will build Peluso’s business across touring, acting, fashion, talent ventures and more.
“I absolutely love performing live and visiting the world with my music, is such an enormous privilege,” Peluso said in a press statement. “I’m very happy to be represented by a team of strong women that believe in me and support me. I feel we will achieve great things together.”
Peluso’s female-led team includes her manager Florencia Juri; Lucy Dickins, who’s leading the WME team; and agents Ashley Gonzalez and Phoebe Holley, among others, in addition to her publicist Jordan Frazes of Frazes Creative.
Peluso’s R&B-tinged vocals full of soul, unapologetic in-your-face lyrics and killer dance moves have put her on the map since she began placing her music on YouTube in 2017. She explored her passion for music when she was studying abroad and would write street poetry and rap bars as part of the then-underground hip-hop movement in Spain.
In 2020, Peluso released her sophomore album Calambre under Sony Music Entertainment España, where she experiments with neo-soul, perreo fusions, old-school ‘90s rap, tango and tropical music, to name a few. “My music has an honest identity,” the former Billboard Latin Artist on the Rise previously told Billboard. “If I create music from the heart, it will always be different. Summarizing it to one genre or a specific style would be lying to you.”
Also in 2020, Peluso was a two-time nominee at the 2020 Latin Grammys for best alternative song for “Buenos Aires,” along with the coveted best new artist award. In 2021, Calambre won the Latin Grammy for best alternative music album and was nominated for best Latin rock or alternative album at the Grammys.
Earlier this year, Peluso made her grand debut at the coveted Coachella Valley Music and Arts Festival, where Latin colleagues such as Karol G and Grupo Firme also took center stage.
