The 20 Most Popular Halloween Costumes for 2023

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Shopping for a last-minute Halloween costume? Google Trends released a list of the most popular Halloween costumes for 2023. According to Google’s “Freight Geist” tally, Spider-Man, Wednesday Addams and Taylor Swift made the list (though Swift is feeling No. 22, just outside the top 20), along with the usual dinosaur, fairy, rabbit, pirate and witch costumes.

But Barbie reigns supreme this Halloween. Given the popularity of the Barbie movie, it’s no surprise. Coming in at No. 4 is a witch. Not sure which witch costume to choose? You can order a witch costumes at Walmart, Amazon, Target, Halloween Costumes and other retailers.

Zombie costumes, as well as ninja, ghost and vampire costumes, also made the list, along with characters like Harley Quinn, who landed in the top 25. Tinkerbell, Monsters Inc. and Pokemon fall later down the line along with an alien, angel, devil, skeleton and “renaissance” wear.

Beetlejuice, Powerpuff Girls, Buzz Lightyear, Catwoman, Shrek, Morticia Addams, Miles Morales, Spider Gwen, Paw Patrol, and Hocus Pocus round out the top 100.

Thanks to fast and free delivery options and in-store pickup, there’s still time to order a costume online and have it by Halloween. Check below for the 20 most popular Halloween costumes, according to Google.

For even more ideas, be sure to check out our lists of the best pop culture Halloween costumes, couples costumes and musician-inspired costumes.

1. Barbie

Buy: Women Costume Movie Doll Princess Dresses Cosplay Halloween Costume Adult Women Outfit Pink Plaid Dress with Accessories Daisy Floral Necklace Earrings RK001S $52.99

2. Princess

Buy: Leg Avenue Womens – 3 Piece Classic Cinderella Gown Set Full Length Family Friendly Princess Dress and Headband Set Adult Sized Costumes, Blue, Small US $41.41

3. Spider-Man

Buy: Halloween Cosplay Costume Full Bodysuit Removable Head Cover Breathable for Adult Jumpsuit (Blue, Men-M) $46.99

4. Witch

Buy: Tipsy Elves Halloween Costumes for Women – Classic Witch Adult Costume Sexy Black Bodysuit With Witch Hat Size X-Small $79.95

5. Fairy

Buy: Leg Avenue Costume, Multi, Medium $44.60

6. Wednesday Addams

7. Dinosaur

Buy: Adult Original Inflatable Dinosaur Costume, T-Rex, Standard $49.99

8. Cowboy

Buy: TOLOCO Inflatable Costume Adults, Cowboy Costume, Inflatable Horse Costume for Boy, Kid Blow up Costume Halloween $24.99

9. Ninja

10. Bunny

Buy: AiMiNa Womens Bunny Girl Senpai Cosplay Anime Role Costume One Piece Bodysuit Removable Padded with stockings set(2XL) $29.99

11. Rabbit

12. Pirate

13. Princess Peach

Buy: Disguise Princess Peach Costume, Official Nintendo Super Mario Bros Dress and Crown, Small (4-6) $39.88

14. Clown

Buy: Rubie’s mens Haunted House Collection Dotted Clown Adult Sized Costumes, Red, Standard US $19.99

15. Pumpkin

16. Batman

17. Mermaid

Buy: Newcotte 4 Pcs Mermaid Costume for Women Sequin Tube Top Skirt Pearl Waist and Head Chain for Halloween Cosplay (Green, Purple, Small) $50.99

18. Cheeleader

Buy: ZTie Women’s School Girls Musical Party Halloween Cheerleader Costume Fancy Dress Uniform Outfit (S, Blue) $19.65

19. Ghost

Buy: Fun World Women’s Glitter Ghost Poncho Costume Standard White $18.08

20. Bear

Buy: COSUSKET Fitted Unisex Adult Bear Onesie Pajamas, Halloween Sherpa Women’s Cosplay Animal One Piece Costume (Brown, Large) $35.99