Baroline Diaz has founded her own label, Great Day Records, in association with Santa Anna and Alamo Records. Formerly vp of A&R at Interscope Records, Diaz will serve as chairwoman of Great Day, which will be based in New York.
The announcement follows the recent launch of Santa Anna, an artist and label services company established by Sony Music Entertainment and Alamo CEO/founder Todd Moscowitz. Under terms of the partnership with Diaz, Great Day’s roster of artists will have access to Santa Anna’s resources and promotional support.
“Baroline is a force to be reckoned with and a major player in the music industry,” said Moscowitz in a statement. “We cannot wait to work alongside her and develop new ways to scale her impressive roster and discover new ways to expand her growing empire.”
Diaz joined Interscope in 2019 as senior director of A&R before receiving her vp stripes a year later. During her tenure at Interscope, she collaborated on projects from DaBaby, Moneybagg Yo, Est Gee, Rob 49 and Lil Poppa, among others. She will continue to manage rapper Babyface Ray.
“I want Great Day Records to bring back real artistry and artist development,” commented Diaz in the Sony press announcement. “I want it to be a label where we are building the next generation of superstars in music, and I feel that Alamo/Santa Anna is going to be the best partner to execute that. They understand my vision and what the future of music is going to look like.”
