Led by CEO Jimmy Humilde, indie label Rancho Humilde executives traveled to Washington, D.C., on March 1 to meet with U.S. Senator Alex Padilla (D-Calif.).
Joined by the label’s co-founding partners José Becerra and Roque Venegas, the meeting, requested by Humilde, focused on discussing key issues that affect the Latin community in the U.S., such as a path to citizenship for the millions of undocumented immigrants living in the country. The last time the U.S. immigration system was meaningfully reformed was in 1986, when then President Ronald Reagan signed the Immigration Reform and Control Act.
Additionally, Humilde expressed his “desire for U.S. consulates and embassies to create panel discussions and educational programs that enable the discovery of hidden talents that can be developed in the U.S. market,” according to a press release. The label executives also met at the White House with President Joe Biden’s senior advisory team to “assess possible ways for the Latin community to participate more in important voting processes at the national level.”
While the discussions in Washington have yet to lead to any sort of reform or the introduction of any new policies, Humilde and his L.A.-based team have been active on a local level. Most recently, Rancho Humilde and its artist Fuerza Regida made a joint donation of $20,000 to the organization Inclusive Action for the City, whose work is promoting the legalization of street vending.
“Street vending should be recognized in the city as an honest trade,” Humilde said in a statement. “It is not only a source of job creation, but it’s also a sector that boosts consumption in the city. I understand their hardships and concern, because at one point it was there where I found my living and that of my family.”
In February, Humilde hit No. 1 on Billboard’s Latin Producers chart (dated Feb. 4) for the first time, thanks to nine production credits on the Hot Latin Songs survey. Rancho Humilde, whose roster includes artists such asIvonne Galáz, Junior H and Fuerza Regida, finished at No. 4 on Billboard’s 2022 year-end Hot Latin Songs Labels recap.
