All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Miranda Lambert announced a multiyear partnership with Lone River, a premium beverage brand best known for its line of ranch waters and founded by fellow Texas native Katie Beal Brown.
“I don’t do a ton of partnerships, but I was drawn to Katie’s story, and found so many similarities with my own, so working with Lone River is really special for me,” Lambert said in a press release announcing the partnership on March 30. “I’m a storyteller first and foremost, and that’s exactly what Katie set out to do with this brand. Lone River was built on honoring her family’s roots and sharing an authentic way of life in West Texas. I’m excited to see what kind of noise us Texas women can make together!”
“Miranda Lambert is the kind of person that makes me proud to be a Texan and I am so honored to have her as a partner on this journey as we continue to grow Lone River. She is the embodiment of the trailblazing spirit that built our business, and it is a dream to have the opportunity to see our brand through her eyes,” added Beal Brown. “Through her iconic career in country music and beyond she’s played such an important part in modernizing the ideals of the American West. I am so grateful to be a small part of this through Lone River.”
Ranch water is a Texas-born concoction made with tequila, lime juice and soda water. Lone River, the leading brand for ranch water in the U.S., was founded by Beal Brown in 2019 and acquired by Diageo in 2021.
Lone River recently introduced the Ranch Rita Variety Pack following the release of the Lone River Ranch Rita Classic Margarita Style beverage last year. Lone River Ranch Water Hard Seltzer is available in original, spicy, rio red grapefruit and prickly pear, while Lone River Ranch Rita Margarita is available in classic, spicy, mango and blood orange. Lone River is carried at major retailers nationwide including Target, BevMo! and Total Wine & More, and available on delivery apps such as Drizly and Instacart.
Lambert saddles up and rides a horse in the multimedia campaign, which she shared on Instagram and Twitter March 29. “Untamed with Lone River,” Lambert captioned the posts. “Ya’ll know I never play by the rules.”
As part of their partnership, Lambert and Lone River will work to “empower likeminded entrepreneurial women” ages 21 and older through a series of luncheons, networking opportunities and other events to be announced in the coming months.
Working with Lone River is the latest business venture for Lambert, who launched her own boot and clothing line — Idyllwind Fueled by Miranda Lambert — in 2018, and a cookware and home goods line, Wanda June, last year. Lambert will release a cookbook, Ya’ll Eat Yet, on April 25.
The “Actin’ Up” singer resumed her Velvet Rodeo residency in Las Vegas over the weekend after being put on vocal wrest and canceling a show last week. Lambert is scheduled to perform another round of concerts on Thursday (April 6). Click here for tickets.
Watch Lambert’s Lone River campaign below.
