More Spanish-language artists were featured last year at Coachella compared to this year. In 2022, over 20 Latin acts were on the lineup — the most ever featured at the festival — while this year’s number just cracked double digit. But those that were featured at the 2023 fest — including headliner Bad Bunny, Becky G, Los Fabulosos Cadillacs, Conexión Divina and DannyLux — performed enthralling, history-making sets during weekend one of the festival, and are set to do it all over again next weekend (April 21-23) in Indio, Calif.
Just days after the RIAA revealed that Latin music revenues in the United States had hit an all-time high last year, exceeding the $1 billion mark, global superstar Bad Bunny, who has massively contributed to the continuous growth of the genre, made history at Coachella on Friday (Apr. 14), becoming the first Latin act to close out the festival’s main stage. “Latinos have been rompiéndola (killing it) for some time now,” the Puerto Rican hitmaker said during his nearly two-hour show. “It’s the first time a Benito closes the festival. It may be the first time, but perhaps not the last time.”
That same day, just hours before Bad Bunny made history, Becky G rocked the main stage and paid tribute to her Mexican roots, spotlighting regional Mexican Music and its new generations of artists, which included special guests Marca MP, Jesús Ortiz Paz of Fuerza Regida and Peso Pluma.
Billboard tried to catch as many performances by Latin or Spanish-language artists as possible throughout the weekend. Here are some memorable moments from a few of those sets.
