Over the weekend, a track called “Heart on My Sleeve,” allegedly created with artificial intelligence to sound like it was by Drake and The Weeknd, became the hottest thing in music. By Monday evening, it was all but gone after most streaming platforms pulled it. But in that short time online, it earned thousands of dollars.
“Fake Drake” has a nice ring to it, but the music industry was less than charmed by the fact that a TikToker with just 131,000 followers (as of Tuesday evening) operating under the name Ghostwriter could rack up millions of streams with such a track in only a few days. Even though the legal issues around these kinds of AI-generated soundalikes are still murky, streaming services quickly pulled the track, largely without explanation. Universal Music Group, which reps both Drake and The Weeknd, issued a statement Monday in response, claiming these kinds of songs violate both copyright law its agreements with the streaming services and “demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in ways that harm artists.” While a spokesperson would not say whether the company had sent formal takedown requests over the song, a rep for YouTube said on Tuesday that the platform “removed the video in question after receiving a valid takedown notice,” noting that the track was pulled because it used a copyrighted music sample. As of Wednesday, the song had also been removed from TikTok.
What sets “Heart on My Sleeve” apart from other AI-generated deepfakes — including one that had Drake covering Ice Spice‘s “Munch,” which the rapper himself called “the last straw” on Instagram — is that it was actually uploaded to streaming services, rather than just living on social media like so many others. It also was a hit — or could have been one — as the track drew rave reviews online. Once the song caught fire, daily U.S. streams increased exponentially, from about 2,000 on Friday to 362,000 on Saturday to 407,000 on Sunday and 652,000 on Monday before it was taken down, according to Luminate. Globally, the song started taking off too, racking up 1,140,000 streams worldwide on Monday alone.
Those streams are worth real money, too. And since streaming royalties are distributed on a pro-rata basis — meaning an overall revenue pool is divided based on the total popularity of tracks — the royalties earned by "Heart on My Sleeve" is revenue that is then not going to other artists. That's how streaming works for any song— or sleep sound — but in this case it's an AI-generated song pulling potential revenue from actual living beings creating music.
Aside from the rights issues at play, that money underlines one of rights holders' key concerns around AI-generated music: That It threatens to take money away from them. For "Heart on My Sleeve," the 1,423,000 U.S. streams it received over four days were worth about $7,500, Billboard estimates, while the 2,125,000 total global streams were worth closer to $9,400.
However, streaming royalties are typically paid out on a monthly basis, which allows time for platforms to detect copyright infringement and other attempts to game the system. In a case such as "Heart on My Sleeve," a source at a streaming company says that might mean Ghostwriter's royalties will be withheld.
"Heart on My Sleeve" was a wake-up call to the music business and music fans alike, who until now may not have taken the threat, or promise, of AI-generated music seriously. But as this technology becomes increasingly accessible -- coupled with the ease of music distribution in the streaming era -- concern around the issue is growing quickly. As Ghostwriter — who did not respond to a request for comment — promises on his TiKTok profile, "I'm just getting started."
