The 2023 Latin American Music Awards (Latin AMAs) — which aired for the first time on the Univision Network since its debut on Oct. 8, 2015, on Telemundo — reached a cumulative audience of 5.1 million total viewers 2+, Billboard has learned.
Univision’s inaugural event, which took place April 20 at the MGM Grand Garden Arena in Las Vegas, averaged 2.1 million total viewers 2+ and 829,000 adults 18-49, drawing in +31% more key adult 18-49 viewers, and +41% more adult 18-34 viewers than the 2022 edition. The red carpet pre-show “Noche de Estrellas” averaged 1.3 million total viewers 2+ and 481,000 adults 18-49, who tuned in to all or part of the three-hour live broadcast across Univision, UniMás, and Galavisión.
“The success of this year’s Latin AMAs is a testament to the strength of our network portfolio, and our ability to deliver on what moves our audiences — music, and quality live entertainment,” said Ignacio Meyer, president U.S. networks, TelevisaUnivision, in a statement. “We are thrilled with the results of what was our first edition of one of the most prestigious events in music, and look forward to continuing to play a vital role in driving fresh and innovative cultural experiences that unite Latinos.”
Additionally, the awards ceremony that was hosted by Clarissa Molina, Galilea Montijo, Julian Gil, and Natti Natasha became the No. 1 program on all of TV, regardless of language during primetime with U.S. Hispanics among total viewers 2+, adults 18-49 and Adults 18-34. Univision finished as the No. 1 broadcast network and No. 2 overall for the entire night, outperforming ABC, CBS, NBC, FOX, The CW, and Telemundo among adults 18-49 and adults 18-34.
Under the theme “Somos un Movimiento” (We Are a Movement), the 2023 Latin AMAs also had a strong social media presence, ranking as the most social TV program with 6.0 million total interactions across Facebook, Instagram, Twitter, and YouTube combined — nearly doubling figures of the 2022 edition.
The awards show featured musical acts such as Anuel AA, Becky G, Peso Pluma, Wisin, Carlos Vives, Manuel Turizo, Danna Paola, Grupo Frontera, and Chiquis, to name a few. Karol G was the big winner of the night, taking home eight awards including artist of the year. Bad Bunny, on the other hand, won album of the year for Un Verano Sin Ti, and Bizarrap, won the coveted new artist of the year.
