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Doja Cat battles herself in a new Skechers Uno ad released on Friday (April 28). The commercial pits the “dueling light and dark sides of Doja’s personality” against each other in an anime-style battle.
“Building out this campaign and a new world for the Uno with my creative director Bret Alan Nelson and Skechers has been amazing,” Doja said in a statement. “This is just the start. I look forward to sharing more of what we’ve been creating soon.”
Added Nelson, “I was super inspired by the idea of the different Uno colors and which Uno gives you the most power. We reference old school anime fight scenes within a battle of ‘Doja Cat vs. Doja Cat’ and the ultimate theme is that in the end we will never follow another’s footsteps.”
Drawing inspiration from the Y2K, Cyberpunk and anime themes, the vibrant campaign features Skechers UNO sneakers in hot pink and lime green.
The Skechers ad will debut during the Time 100 one-hour special airing on Sunday (April 30) at 7 p.m. ET on ABC. The special, hosted by Jennifer Coolidge with performances from Doja and Lea Michele, will stream on Hulu a day after it premieres on ABC. Want to watch it live? Stream the special on platforms such as Hulu + Live TV, Sling TV, DirectTV Stream and Fubo.
Doja Cat, who was among the honorees at the 2023 Time 100 Gala at Jazz in Lincoln Center in New York on Wednesday, performed in custom deconstructed Skechers Uno sneakers. The Skechers campaign comes on the heels of Doja announcing her role as Skechers’ first artist in residence.
Watch her Skechers Uno commercial below.
