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Jennie is bringing her own flair to Calvin Klein. The BLACKPINK singer and Calvin Klein global brand ambassador partnered with the fashion brand on a limited-edition capsule collection out today (May 10).
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” Jennie said in a statement to Billboard when the collab was first announced on May 4. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
The collection is priced from $25 to $150, while the dreamy campaign — shot by Korean photographer Hong Jang Hyun — showcases Jennie in her most “comfortable and effortless state.”
Taking cues from her casual wardrobe essentials and creative eye, Jennie’s Calvin Klein collection is comprised of underwear and outwear, including bralettes and matching bottoms, bodysuits, soft ribbed tank tops, tees, joggers, dresses, denim shirts, oversize ’90s jeans and crewneck sweatshirts. The underwear sets, fleece, denim and knit-infused pieces are available in lilac, chalk blue and desert, as well as classic black and white.
“Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a major global impact,” noted Jonathan Bottomley, Calvin Klein’s global chief marketing officer in a statement. “Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”
Jennie’s capsule collection will be available in select Calvin Klein stores and online at calvinklein.com starting May 10.
Watch the campaign video and shop items from the collection below.
Jennie x Calvin Klein: Shop the Collection
Available in black, white and lilac (S-XL), this cotton baby tea features a cropped and slim cut. And an embroidery of the Calvin Klein logo interpreted in Jennie’s handwriting on the chest.
This chalk blue bralette is made from overdyed, stretched denim and available in sizes XS-L. Click here for the matching denim skirt ($90).
The Jennie x Calvin Klein cotton bodysuit is available in mojave dessert shade pictured above and chalk blue (sizes XS-XL).
This cotton, rib tank comes in chalk blue and classic white. The tank features a classic, slim fit with a scoopneck design.
These french terry, relaxed fit joggers are available in black and lilac — but they’re almost out of stock (sizes XS-L are still available in black).
