Veeps, the Live Nation-owned streaming platform has named Eileen Mercolino as its first chief marketing officer. She joins Veeps most recently from SPIN where she served as CMO and has held a number of senior marketing and partnership roles at leading entertainment brands including The Walt Disney company, festival producer Danny Wimmer Presents, Hard Rock International, Gibson Brands and Vans Warped Tour.
Mercolino brings decades of expertise in entertainment and music marketing with leading brands like Bud Light, Pontiac, Old Spice, Ubisoft, Coca-Cola, Gillette, Monster Energy, Sony Electronics, Target, Toyota, and countless more. And through it all, she’s never forgotten the artist, managing relationships with leading artists like Slash, Tom Morello, Foo Fighters, Gary Clark Jr, Blink-182 and more.
In her role as CMO, Eileen will take over stewardship of the Veeps brand which, as the leader in its category, will continue championing concert streaming with artists, their fans, and the wider music and entertainment industry that serves them.
“We are living in a pivotal moment in the live music space, where enhanced streaming technology gives artists and performers the ability to reach new audiences beyond traditional concert goers,” Mercolino said. “Veeps is at the forefront of that movement, having methodically built the company and product offerings with a grassroots approach, harnessing the ability to produce new forms of immersive live performances with high production value and a seamless fan experience. I look forward to working with the Veeps team to introduce the brand to new audiences so everyone can experience live entertainment anywhere and at any time.”
