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Ariana Grande can not only say she’s a Billboard Hot 100 chart-topping singer, but also a founder of a PETA-approved beauty brand.
When it comes to makeup and skincare, it goes without saying that Grande is a trendsetter. As we become more aware of what goes into our products (and on our skin), making sure our beauty products are clean has been a trend that isn’t going away anytime soon.
Grande, though, has made it clear that her brand R.E.M Beauty is not just something she does on the side of filming Wicked and recording music. In fact, she takes pride in her beauty brand and even uses the products herself, as she showed in a recent TikTok debuting her tarot cards.
Soon, her products will be featuring PETA’s logo and be listed among PETA’s Beauty Without Bunnies list of products not tested on animals. This marks a major milestone, as the brand becomes one of more than 6,000 around the world to have banned all animal tests on their products, according to PETA. While R.E.M. beauty joins the growing list, there are still beauty brands that continue to test on animals, which PETA emphasized in a statement.
“Every cosmetics brand needs to break free from useless tests on animals, and thanks to Ariana’s fabulous cruelty-free line, R.E.M. beauty is now PETA-approved and leading the way,” PETA Senior Vice President Lisa Lange said.
For those new to the brand or if you just want to stock up on your favorites, Grande’s makeup products are available at Ulta Beauty or on the R.E.M. beauty website.
Here are just some of the bestselling R.E.M. beauty products that you can add to your cruelty-free makeup collection.
This bestselling eyeshadow palette features a mix of pinks and rusty reds that’ll serve au natural looks and something smokey for a night out. It’s even in a compact travel case to slip in your bag for mid-day touch ups.
Cover blemishes, dark circles and more with this quality concealer you won’t need to constantly reapply. The formula boasts long lasting results that’ll go on smooth — not cakey and won’t leave your eyes begging for moisture.
Whether you go for a nude or pop of color look, this matte lipstick is here to help serve all your makeup fantasies. It’s made from a creamy yet nourishing formula that’ll keep your color in place without leaving you reaching for the closest chapstick.
Bring some shimmer to your face with r.e.m. Beauty’s powder highlighter, which comes in 10 shades you can apply for a glowing, out of this world look.
And for more product recommendations, check out our roundups of AAPI beauty and skincare brands, refillable lipsticks and the best TikTok beauty alternatives.
