Marshmello claims his first No. 1 on Billboard’s Latin Airplay chart with the Manuel Turizo collab “El Merengue,” which advances to the summit of the list dated June 10.
“El Merengue” jumps from No. 2 despite a 5% dip in audience impressions, to 10.4 million, earned in the U.S. in the week ending June 1, according to Luminate. It ousts Grupo Frontera and Bad Bunny’s “Un x100to” after its three-week command, sending it to No. 2, likewise with a decline on weekly impressions (falls 11% to 10.36 million).
As “Merengue” tops Latin Airplay, Marshmello becomes the first artist unfamiliar to the Latin genre to occupy the top slot in 2023. Congolese French singer and rapper Gims (born Gandhi Alimasi Djuna) last completed the deed as “Arhbo (Music From The FIFA World Cup Quatar 2022),” with Ozuna, took over Latin Airplay for three weeks last December.
Further “Merengue” is just the second tropical tune to lead the overall tally this year, after Romeo Santos and Rosalia’s “El Pañuelo” headed the Feb. 25-dated ranking.
Turizo, meanwhile, cements his airplay No. 1 growth with six champs spanning almost six years. Previously, the Colombian topped Latin Airplay with another tropical track: “La Bachata” (one week in October 2022).
Beyond its Latin Airplay coronation, “Merengue” wins a second term at its No. 5 high on Hot Dance/Electronic Songs in its 13th week in the top 10, encompassing its entire run in the chart so far.
Bad Bunny Keeps Going
Elsewhere on the Latin charts, Bad Bunny collects his 28th top 10 on Latin Rhythm Airplay as “Where She Goes” soars 20-9, the biggest climb in 2023 so far. The song flies with an 88% gain in audience impressions, to 4 million, during the same period, the biggest percentage increase of the week.
As “Goes” enters the upper region on Latin Rhythm Airplay, Bad Bunny picks up his 28th top 10, the eight-most since the chart launched in 2005.
The song also makes its first chart visit on Latin Airplay, at No. 26.
Over on Latin Streaming Songs, “Goes” holds at its No. 2 high despite a 30% dip in weekly streams. It logged 16.3 million official U.S. streams, 7 million less than the week prior. That yields a 7-3 tumble on the overall Streaming Songs list.
