Street Mob Records has signed a worldwide deal with Cinq Music to distribute the label and expand its opportunities in branding, sponsorships, merchandising and synchronization. The deal will also include new talent discovery for Street Mob Records.
Founded by Fuerza Regida’s frontman Jesús Ortiz Paz (a.k.a. JOP), Street Mob Records’ artists include Chino Pacas, Calle 24, Ángel Ureta, Chuy Montana, Linea Personal and more rising regional Mexican music — or música mexicana as it is also called — acts.
“We have worked with Cinq for years and know that they’re committed to the genre,” said Paz in a statement to Billboard Español. “It’s only natural that we should partner with them to grow and expand Street Mob – combining their infrastructure, experience, and reach with our talent.”
“We bet on people, not just music, and it’s obvious that Jesus Ortiz Paz is going to carry his success as an artist into his label,” added Cinq Music president Barry Daffurn. “We are excited to team up with Street Mob Records to accelerate their growth. Cinq already brings billions of streams a month to the music world – now, we’re going to add incredible fuel to that fire with these important artists.”
Since 2018, Cinq Music has also been working with Rancho Humilde — Fuerza Regida’s label — another independent label at the forefront of música mexicana’s recent growth.
“Regional Mexican [music] is one of the hottest and fastest genres in the world right now, so to have that relationship with someone like Jesús means a lot to us,” continued Daffurn. “From the time we first started working in regional Mexican music, and the first time I sat down with Jimmy [Humilde] of Rancho Humilde, our goal was to bring this music global. The vision at that point was not to make it regional Mexican music, but more música mexicana, expanding it outside that network, to all the countries outside of [Latin America.] Corridos are leading that global expansion.”
Earlier this month, Street Mob Records and Cinq Music teamed up to release Chino Pacas’ “Yo Preferí Chambear,” which was the premiere of their new partnership. The video already racked up 2.1 million views on YouTube since it dropped 11 days ago.
In March, Chino Pacas entered the Billboard Hot 100 with “El Gordo Trae El Mando,” the artist’s first entry in the historic, all-genres chart.
“We’re operating as a distributor, from a technical standpoint, but as a company, we don’t work with everyone. The artists and labels that we do work with are very high touch,” said Daffurn. “We’re helping them with administrative support, full service marketing, and there’s money involved to make investments so they can build their own infrastructure and grow that way.”
Fuerza Regida earned its first entry on Billboard Hot 100 in January with “Bebe Dame” alongside Grupo Frontera, a romantic cumbia jam with a grupera swing that peaked at No. 25. Since then, they’ve placed three other tracks on the all-genres chart, “Ch y La Pizza” with Natanael Cano, “Igualito a Mi Apá” with Peso Pluma, and their latest “TQM” on their own.
