Ozuna has signed with Scooter Braun‘s SB Projects, Billboard has learned. The management deal is a partnership with Edgar Andino, founder and CEO of Andino Marketing Group. The Puerto Rican star joins a SB Projects roster that includes Justin Bieber, Ariana Grande and Demi Lovato, among others. The company also previously managed Colombian powerhouse J Balvin, who parted ways with SB in June 2022 and is now signed to Roc Nation.
“We’ve been following Ozuna’s career for years and we’re excited to be bringing him into the family to work with him and Edgar,” Jennifer McDaniels, president of management at SB Projects, said in a statement. “Ozuna’s music is unmatched. His ability to work across genres including reggaeton, Latin pop, and more, is phenomenal. With unique songs offering fresh perspective and beautiful sounds, we’re thrilled to amplify his artistry with this partnership.”
“Working with Ozuna over these past years, one thing is for certain, we always go big,” added Andino. “For us, Scooter and SB Projects align with our vision. They are the perfect partners to help in our continued approach and take Ozuna to the next level of his career. We cannot be more thrilled and cannot wait for everyone to see what we have coming next.”
A key figure in Ozuna’s team, Andino has helped the singer-songwriter land global deals that range from NFT collaborations to releasing a song for the Call of Duty video game. Most recently, he led negotiations for Ozuna’s inclusion in the FIFA World Cup Qatar 2022 Official Soundtrack, performing “Arhbo” with rapper GIMS. The uplifting song, which they performed at the World Cup’s closing ceremony, peaked at No. 1 Billboard‘s Latin Airplay chart.
In May, he released Afro, a seven-track EP where he experiments with Afrobeats. It followed his 2022 studio album, Ozutochi, which landed at No. 5 on the Top Latin Albums chart. Ozuna is set to embark on his Afro Tour across Europe this summer, which has 16 confirmed dates, including stops in France, Spain, Italy, Israel and Holland. The monthlong trek kicks off July 7 in France and wraps Aug. 6 in Spain.
