Warner Chappell Music has signed Laufey to a global publishing agreement. The Icelandic-Chinese artist is considered one of the brightest new stars in jazz, re-popularizing the genre for Gen Z. The deal announcement arrives just ahead of her sophomore album Bewitched, arriving Sept. 8 via AWAL, and her upcoming performance with the Los Angeles Philharmonic Orchestra at the Ford Ampitheatre in Los Angeles.
Laufey’s songs have always fared well on TikTok, in part because the singer is active in sharing her work on the app — but in the last month, her May single “From the Start,” began to hit true virality. With a bossa nova-inspired groove and wistful lyrics, fans began creating videos to a sped-up version of the single and that activity has led to real streams on Spotify, Apple, Amazon and other DSPs. U.S. on-demand streams for the week ending July 14, when the song began to take off, went up 50% from the previous week’s total and its streams climbed to 644,000 per day.
Laufey said of the new signing that she is “honored to join the ranks of some of the most iconic songwriters and artists in history at Warner Chappell. Gabz, David, Ryan, Guy, Carianne, and the rest of the team at Warner Chappell have been fervent songwriter advocates for years, and I’m elated to call the company my new publishing partner.”
Gabz Landman, vp of a&r, and David Goldsen, vp and head of a&r of Australia for Warner Chappell Music said in a joint statement: “At Warner Chappell, we pride ourselves on working with the most talented storytellers in the world, so Laufey is the perfect addition to our roster. Laufey’s innate musicality, lyrical ingenuity, deep relationship with her fans, and world class live show are just a few factors that make it no surprise her star is rising. We’re thrilled to be working with such an exceptional, generational talent, and thank Laufey, Max Gredinger, and Harry Roberts for trusting us at this exciting point in her career.”
“Laufey is a gifted songwriter who has a distinct sound that balances classic elements with modern songwriting, and her music has been resonating with audiences all around the world. She’s exposing jazz and classical music to a whole new generation of fans, and we’re incredibly excited to welcome her to the Warner Chappell family,” added Ryan Press, president of North America at Warner Chappell Music.
