Juliana Velásquez has inked a distribution deal with Warner Music México in alliance with MUN Entertainment, the companies tell Billboard.
The partnership is aimed at broadening Velásquez’s reach. The Colombian singer-songwriter — one of Billboard’s Latin Artists to Watch in 2022 — will continue to have creative control over her project.
“I greatly admire Juliana. Her talent and creativity are impressive,” said Warner Music Andes MD Daniel Mora in a statement. “I have witnessed her incredible evolution as an artist and the connection she establishes with both her fans and with the general public. Her voice is simply captivating and has the power to win over everyone who listens to it. We are extremely excited to be a part of her journey and continue to witness how her art continues to flourish.”
Warner Music Mexico GM of artist strategy Alejandro Mejia added: “We are very happy that Juliana and her team have trusted Warner Music at this stage of their career. We are proud to be able to help them reap the successes they have been working on for years in Colombia and to be a fundamental part of those that will sow in other territories, where we are sure that he will continue to captivate with his enormous talent and charisma.”
Velásquez has released two studio albums: Juliana (2021) and Dos, Dos, Dos (2022). In 2021, she won the coveted best new artist award at the Latin Grammys, where she was one of 10 newcomers in the hard-to-predict category that also included Paloma Mami, Bizarrap, Boza and María Becerra.
“My acting and singing career began when I was very little. I was four years old when I entered a theater academy in Colombia […] That academy became my home,” Velásquez previously told Billboard. “Officially, I began singing and acting when I was seven years old and since then I haven’t stopped. I learned to write songs because when we were practicing for our musicals, I heard the lyrics and thought it was magical that you could tell stories via music. So, I’d go home after rehearsals and write my own version of the songs we had rehearsed.”
Velásquez is currently making the rounds with “Cuando Te Encuentre,” her debut single under the new signing which is part of her forthcoming studio album Mar Adentro.
