After partnering with Brent Faiyaz earlier this year, UnitedMasters continues to stockpile their roster with more proven talent by joining forces with EARTHGANG. The newly minted partnership between the rap duo and UM will allow the Atlanta MCs to fortify their lanes as independent artists for the first time in their careers while remaining at their home bases of Sincethe80s and Dreamville Records.
“We are extremely excited to be partnering with EARTHGANG and their team,” UnitedMasters CEO Steve Stoute tells Billboard. “Our mission is to empower our artist partners to be entrepreneurs, and we are excited to support Earthgang on this phase of their journey.”
UM’s vp of music, Mike Weiss, echoes Stoute’s sentiments. “It’s rare to come across artists with such clear creative vision and purpose, he says in a press release. “EARTHGANG embodies the power of building an authentic community. We could not be more excited to help bring their vision to life.”
To celebrate their latest partnership, EARTHGANG released their new song “Die Today,” which includes a bevy of cameos, most notably from Denzel Curry, actor Noah Centineo, and Mereba. The introspective cut finds the hip-hop twosome pondering their partner’s loyalty when encountering the eyes of death. “Tell me baby if I die today, would you come and kiss my cold face? Would you run up in my bank account,” they ask.
“UnitedMasters is the future.” EARTHGANG’s WowGr8 says in a press release. “Their approach to success and achievement in both art and business is empowering. I’m proud to partner with a company that follows such a sustainable philosophy for working in this industry.”
His partner in rhyme, Olu, doubles down on their partnership by vocalizing the power behind independence. “It’s another perfect partnership for artists like us. We feed our fanbase directly, and we receive our fair share of profits. The power is back in the hands of the creatives,” he says.
Watch “Die Today”:
