Billboard Boxscore has been tracking touring data and ranking the top live acts around the world across various musical genres since the mid-1980s.
Classic rock bands, country troubadours and pop icons have long dominated these lists, but in recent years, Latin artists have increasingly become contenders. Just last year, Billboard celebrated the year in Bad Bunny. The Puerto Rican superstar topped the 2022 year-end Top Tours ranking, marking the first time that an artist who primarily records in Spanish ruled over the annual Boxscore report.
That’s not to say that Latin acts haven’t been a vital part of the global touring business for years. The following list of the genre’s 20 biggest acts spans generations, with headliners from the ‘90s, ‘00s, ‘10s and today.
It’s also worth noting that Latin music isn’t just one genre. Rather, the umbrella term reflects the many intersections of cultures and communities across Latin America, Spain, Portugal and Latino communities in the United States and Canada. From Bad Bunny and Daddy Yankee’s reggaeton to Romeo Santos’ bachata to Shakira’s Latin pop to the many styles of Regional Mexican, these artists – and many, many more – have sold out arenas across the globe.
Scroll through to see the 20 highest grossing Latin artists in the Boxscore archives. We’ve displayed each artist’s career gross, attendance and number of concerts. Since last year’s update, two new acts have crashed the list, while others have surged with record-breaking tours.
This list is based on figures reported to Billboard Boxscore, as of Sept. 18, 2024. Final numbers are based on headline engagements only – no festivals – plus 50% of any co-headline grosses. Several of these acts have toured together, bridging together the many pieces of the Latin music pie.
