After the anonymous artist Ghostwriter went viral with their A.I.-generated track “Heart on My Sleeve” — which mimics Drake and The Weeknd — earlier this year, representatives for the unknown act recently disclosed in an interview with The New York Times that they submitted the controversial song for next year’s Grammy awards.
Submitted for best rap song and song of the year, “Heart on My Sleeve” was eligible despite the use of A.I. technology on the record, Harvey Mason, jr., CEO of the Recording Academy, told The New York Times. “As far as the creative side, it’s absolutely eligible because it was written by a human,” he noted.
Billboard has reached out to Drake and The Weeknd for comment.
Last April, “Heart on My Sleeve” was pulled from streaming services after generating more than 600,000 plays on Spotify and 275,000 views on YouTube. Following the outrage, Spotify, YouTube, Apple Music, TIDAL and Deezer yanked the song from their respective platforms. In a statement to Billboard, UMG denounced the track and usage of A.I. by saying the viral postings “demonstrate why platforms have a fundamental legal and ethical responsibility to prevent the use of their services in ways that harm artists.”
Mason told the paper that he sent Ghostwriter a direct message on social media after the song’s explosion and organized a virtual roundtable discussion with the Recording Academy to understand further the powers of A.I. Ghostwriter attended the meeting with a distorted voice, further hiding their identity.
“I knew right away as soon as I heard that record that it was going to be something that we had to grapple with from an Academy standpoint, but also from a music community and industry standpoint,” said Mason. “When you start seeing A.I. involved in something so creative and so cool, relevant and of-the-moment, it immediately starts you thinking, ‘OK, where is this going? How is this going to affect creativity? What’s the business implication for monetization?’”
The Recording Academy announced Artificial Intelligence “protocols” earlier this year. “Only human creators are eligible to be submitted for consideration for, nominated for, or win a Grammy Award,” the Academy stipulated. “A work that contains no human authorship is not eligible in any category. The Academy may disqualify any entry in a particular category if it determines, in the Academy’s sole discretion, that such entry does not incorporate meaningful and more than de minimis human authorship that is relevant to such category. {The Academy offered a definition of that term: “De minimis is defined as lacking significance or importance, so minor as to merit disregard.”
On Tuesday (Sept. 5), Ghostwriter returned with a new A.I.-generated song titled “Whiplash,” featuring vocals that sound like Travis Scott and 21 Savage. The record mimics both artists and pokes fun at Ghostwriter’s detractors with lines such as “Me and Writer raise a toast/ Trying to shadowban my boy but you can’t kill a ghost.”
Billboard has reached out to reps for Scott and Savage. Listen to the song below.
