Cinemark just seriously upped the game for the upcoming roll-out of the Taylor Swift | The Eras Tour concert doc. The chain announced on Wednesday (Sept. 13) that it is offering Swifties an exclusive audience with the superstar in the form of Private Swiftie Parties.
Swifties can reserve an entire auditorium for themselves and their friends at Cinemark theaters across the U.S. for up to 40 people for $795 (plus taxes and fees, where applicable, or around $19.89 per person).
“We are excited to offer fans the ultimate Taylor Swift | The Eras Tour concert film VIP experience in their own private Cinemark auditorium,” said Cinemark chief marketing/content officer Wanda Gierhart Fearing in a statement. “We are wonderstruck by this event’s sensational ticket sales and are thrilled to add a new era to our fan-favorite Private Watch Parties with our Private Swiftie Parties. Our larger-than-life screens and captivating surround sound deliver a most enchanting environment to sing and dance along with friends and family to the concert of the decade.”
The movie hits screens on Oct. 13 and Cinemark is offering the opportunity to reserve a private auditorium beginning on Oct. 19, with fans encouraged to dress up in their best Eras attire, with friendship bracelets strongly encouraged, of course; click here for details on booking a Private showing. If you have more than 40 Swifties in your crew you can get a quote for a Premium Private screening as well. Cinemark loyalty members can also enter into a Private Swiftie Party Sweepstakes for a chance to win their own private screening.
Like the record-setting Eras tour, the Eras film ran up a record $26 million in presale tickets, setting a one-day sales high mark for AMC Theatres, the film’s official distributor and world’s biggest theater chain. CNBC reported that opening weekend projections for the nearly three-hour movie are running at around $100+ million, which could instantly give the Eras movie one of the year’s biggest opening weekends to date and instantly make it the top-grossing music concert film ever.
The film will be available in AMC theaters in the U.S., Canada and Mexico, as well as certain other movie operators that AMC is working as distributor for in those three countries (Cinemark, Cineplex and Cinepolis). Every U.S. AMC Theatre location will run the movie at least four times per day on Thursdays, Fridays, Saturdays and Sundays while it’s showing; click here for information on how to get tickets here.
