Billboard is bringing its signature artist showcase Down Under. The media company is teaming up with American Express to deliver The Stage at the inaugural South by Southwest in Sydney, Australia. XG will take the stage as the evening’s headliner for the one-night-only Oct. 20 concert, which will open with Lil Cherry and GOLDBUUDA.
“It’s an honor to work with our partners at SXSW Sydney to bring THE STAGE to a global audience,” Dana Droppo, chief brand officer of Billboard, said in a press statement. “We pride ourselves on providing unparalleled music experiences and with the help of American Express are thrilled to have XG headlining our first Australian show.”
“Billboard’s legendary SXSW shows have long been a highlight in Austin,” added Colin Daniels, SXSW Sydney’s managing director. “We’re so excited to partner with them in our inaugural year to provide SXSW Sydney attendees and the public an exclusive performance from one of the buzziest pop artists in the world right now.”
Since the group’s 2022 debut, XG have been making waves in Korea, Japan and the United States. The septet — which consists of members Jurin, Cocona, Chisa, Hinata, Maya, Juria and Harvey — are gearing up to release their first mini album New DNA on Sept. 27. “Every stage we’ve had the honor to perform on has been incredibly special and unforgettable,” said Harvey. “The memories of meeting our ALPHAZ in-person and the scenery we’ve seen with our fellow members are all unforgettable. We look forward to visiting more countries and regions, sharing our music, and creating beautiful memories with everyone we meet! I’m really excited about the opportunity to perform at a festival in Australia. It would mean a lot to me if I could show my performance to my grandparents, and I’m feeling very nervous about it!”
The Stage at SXSW Sydney will take place at The Hordern Pavilion at Moore Park. Tickets will be available to purchase for American Express cardholders starting Wednesday (Sept. 20) at 10 a.m. AEST. The general on-sale will begin at 10 a.m. AEST on Friday (Sept. 22). Additionally, a reserved number of tickets will be available exclusively for SXSW Sydney Platinum Badge holders, SXSW Sydney Music Badge Holders and SXSW Sydney Music Festival wristband holders on a first come, first serve basis.
Billboard will be reporting live from SXSW Sydney on October 20, and viewers can tune in by visiting Billboard.com and following @billboard on Facebook, Instagram and Twitter for the latest news and announcements.
Penske Media Corporation, Billboard‘s parent company, is an investor in SXSW.
