Taylor Swift is giving a significant boost to U.S. voter registration.
During National Voting Day on Tuesday (Sept. 19), the pop superstar shared a message on Instagram urging her 272 million followers to register to vote through nonpartisan nonprofit Vote.org. The push resulted in more than 35,000 registrations, according to the organization.
“I’ve been so lucky to see so many of you guys at my US shows recently,” Swift wrote on her Instagram Stories. “I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!”
The “Cruel Summer” singer added, “Register to vote in less than 2 minutes at vote.org/nvrd.”
Vote.org said it had 157,041 eligible voters visit the site after Swift’s message on Tuesday, marking the largest National Voter Registration Day since 2020. The organization also experienced a 72% increase in 18-year-old registrations compared to 2019 and a 115% increase in that age range compared to 2022.
“Time and time again young people are showing up and demonstrating they care about their rights and access to the ballot box,” Vote.org CEO Andrea Hailey said in a statement. “During the day on Tuesday we saw a 1226% jump in participation the hour after Taylor Swift posted. Our site was averaging 13,000 users every 30 minutes — a number that Taylor Swift would be proud of.”
This isn’t the first time Swift has reminded her fans of the importance of voting. The pop star has previously partnered with Vote.org to encourage people to cast their ballots.
She recently urged fans in Nashville to hit the polls in July, letting her followers on social media know that she had already voted in the local election, noting on Instagram, “We have the opportunity to choose those who will represent us for the next four years.”
