On Tuesday (Sept. 26), singer-songwriter Rick Astley settled the vocal impersonation lawsuit he filed in January against meme rapper Yung Gravy and his collaborators for an undisclosed sum.
Filed in Los Angeles court, the lawsuit had claimed that while Yung Gravy and his collaborators secured rights to re-record the melody and lyrics of his 1987 hit “Never Gonna Give You Up” for their track “Betty (Get Money),” they “flagrantly impersonated” Astley’s distinctive vocals from the original track, thereby infringing his so-called right of publicity. “Betty (Get Money)” peaked at No. 39 on the Billboard Hot 100 and No. 9 on Billboard‘s Hot Rap Songs chart.
Rights of publicity laws, which vary state by state, protect public figures from the commercial exploitation of their names, voices and likenesses without their authorization. Astley argued that by mimicking Astley’s voice in a “nearly indistinguishable” way, Gravy’s team “obliterated” Astley’s chance to “collaborate with another artist and/or producer to create something new with his voice from ‘Never Gonna Give You Up’” and take advantage of other commercial opportunities.
The lawsuit arrived just as emerging artificial intelligence (AI) tools had sparked new conversations around right of publicity protections for artists. The debate hit a fever pitch in April when an anonymous TikTok creator named Ghostwriter made headlines with his song “Heart On My Sleeve,” which employed an AI voice filter to deepfake the voices of Drake and The Weeknd without their knowledge or consent. Since then, some leaders, including Universal Music Group’s general counsel/executive vp of business and legal affairs, Jeffery Harleston, have called for a federalized right of publicity to protect artists against the seemingly growing issue.
Notably, Gravy’s song did not employ AI to mimic Astley’s trademark tone. Instead, “Betty (Get Money)” producer Nick “PopNick” Seeley recreated Astley’s voice the old-fashioned way: through trial and error in the studio. In a previous interview with Billboard, Seeley said he has “a knack for vintage stuff” and has also helped recreate older recordings for other songs, including “I Like It” by Cardi B and “Dirty Iyanna” by YoungBoy Never Broke Again.
In a previous interview with Billboard, producer Marc “Fresh2Def” Soto — half of the duo ClickNPress –said it’s common for producers to be asked to recreate older songs as closely as possible. “A record label will be like, ‘Hey we can’t get the clearance for the sample, but we can get an interpolation, would you be able to replay XYZ thing?’ I’ve been through that on several records with different labels,” Soto says. However, most of these so-called “replays” of old songs don’t end up being quite as exact as the one in Astley’s case.
Astley was represented by attorney Richard S. Busch, the same lawyer who represented Marvin Gaye’s family in the controversial “Blurred Lines” trial. Gravy and the other defendants were represented by attorney Michael J. Niborski.
Busch and Niborski did not immediately respond to Billboard’s requests for comment.
