Feid took center stage at the 2023 Billboard Latin Music Week to share the secrets behind “The Marketing of Ferxxo” on Tuesday (Oct. 3).
During the conversation — moderated by AJ Ramos, head of artist partnerships, Latin music and culture at YouTube Music/Google — the Colombian artist was joined by his inner circle: his producer & engineer Esteban Higuita; manager Luis Villamizar; sister and creative director Manuela Villada; lead guitarist Pedro Mejia; and Salomon Palacios III, senior vp marketing and artist strategy, Universal Music Latin.
Below, check out the best marketing tips Feid and his team shared during the panel:
1. Less goes a long way: “The best ideas are those that don’t need a budget.” — Feid
2. Be authentic: “Every time I speak a funny thing that occurs to me, it connects with people. I stopped putting on a facade and was myself.” — Feid on his social media strategy
3. Dream big: “We dream first, then we discuss with the team, and later land with the ideas.” — Luis Villamizar
4. Have faith: “Green [Feid’s go-to color] means hope, the mountains of Medellín, where I come from, and why not? Some [dollar] bills. This project has always believed a lot in faith, and my team is clear that something good is going to come.” — Feid
5. Build a team: “I am sure that I am not going to get anywhere alone. I see it as a soccer team. I’ve always wanted us to win together. I have never liked to say ‘I’ did this. This is a team effort.” — Feid
6. Be persistent: “Ever since I met him, his melodies and intentions were very well-formed. He had his own style. He has never given up and that’s the great secret behind Feid.” — Pedro Mejía
Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.
This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. Check out the dates and times for the showcases throughout the week here.
Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.
Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.
