SYDNEY, Australia — Veteran Sounds Australia executive producer Millie Millgate will lead Music Australia as its founding director.
Following a months-long recruitment process, Millgate joins Music Australia, which is established to support and promote the Australian contemporary music industry, with a remit to increase discoverability and develop markets and audiences.
With Millgate at the helm, Music Australia will be expected to invest in and stimulate a vibrant and sustainable music industry ecosystem.
The Music Australia gig is a “once in a generation opportunity,” admits Millgate in a statement, “and I am truly honored, excited, and ready to embrace the challenges and lead the change required to shape and grow a flourishing and sustainable industry.”
Music Australia sits under Creative Australia – formerly the Australia Council for the Arts – and was established under the Creative Australia Act 2023, which was enshrined into law in June.
Through her tireless work leading Sounds Australia, and the countless airmiles clocked up in its mission to build bridges for Australian artists globally, Millgate “is a well-known and highly respected figure in the Australian contemporary music industry,” comments Adrian Collette, CEO of Creative Australia.
Together with the “exceptional skills and experience of the Music Australia Council,” he continues, “we will create a bright future for artists and the music industry in Australia.”
During her nearly-15 years with Sounds Australia, Millgate managed the presentation of over 2,200 Australian artists on global show stages since 2009, covering 86 different international events, in 75 cities, across 26 countries.
Prior to taking the reins at Sounds Australia, Millgate held executive posts with the Association of Artists Managers and as creative director for MusicNSW, and she has served on several boards and committees, and including a current position as director on the board of music industry charity Support Act.
Australia’s music industry warmly welcomed Millgate’s appointment.
Comments ARIA and PPCA CEO Annabelle Herd, “Her storied career and rich experience promoting Australian artists on the global stage through Sounds Australia are exactly what is needed to lead Music Australia toward a focused plan that helps deliver more Australian music to more people, wherever they may be.”
Australia is “already a top 10 music market globally, and we’re growing,” Herd explains. “Our industry can and should operate as an export economy in the same way markets like Sweden and South Korea have already proved possible. We will rally behind Millie in any way we can, and I urge everyone with a vested interest in Australian music to do the same. Her success will be the industry’s success.”
Adds Dean Ormston, CEO of APRA AMCOS: “I’m so excited for Millie, and for the industry, that she’ll be heading up Music Australia. Millie has big ideas, a big heart, the respect of the industry, and the drive and determination to make big things happen. Millie’s appointment as the inaugural head of the agency is a testament to her dedication and vision over many years.”
Music Australia is an Australian Government initiative of the National Cultural Policy: Revive, launched in January of this year by the prime minister Anthony Albanese.
The Music Australia Council, effectively the Music Australia board, which includes legendary concert promoter Michael Chugg and Future Classics founder and CEO Nathan McLay, gathered Sept. 20 for its first meeting.
The Sounds Australia team salutes its outgoing leader. “It’s been an honor and privilege to work with her, and she’s inspired us every day with her passion, leadership and unwavering belief that Australian artists are truly some of the best in the world,” the industry organization comments. “The future of our industry is bright and we are so excited to see what she will do with Music Australia.”
