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ZayneMalik has a new job, and a new title. The singer-songwriter is now the co-owner and chief creative officer of Mixoloshe a women-owned and founded, non-alcoholic beverage brand, Malik announced on Tuesday (Oct. 24).
The 30-year-old recording artists shared a picture of himself holding Mixoloshe’s Lychee Martini by Zayn on Instagram with the caption, “Proud to unveil my latest venture, @Mixoloshe. A blend of passion, craft, and joy. Now available at mixoloshe.com [in bio] and at Walmart stores near you & online!”
Mixoloshe was founded by entrepreneur Kristina Roth. The beverage brand carries a lineup of flavorful, non-alcoholic cocktails including the Lychee Martini by Zayn, which is featured in a black, 12 ounce can with illustrations of tigers, flowers and lychee.
The brand carries mocktails available in a range of colorful cans with tasty flavors such as Caribbean Mojito, Old Fashioned Orange, Tropical Smokey Margarita, Mango Chili Crush, Cosmic Bitter Spritz and Blueberry G&T. The products are low calory, low sugar and gluten free, company
A four-pack of Mixoloshe retails for $10 at Walmart, according to People. The 12-packs is $34.99 and available online at Walmart.com, Amazon and the brand’s website.
“The non-alcoholic beverage market is ready for disruption,” Malik said in a statement first published by People early Tuesday. “We see consumers already shifting preferences towards healthier and alcohol-free alternatives, which provides an opportunity for a brand like Mixoloshe to redefine this industry.”
Malik added, “I could not be more excited about the chance to make some noise in the category of non-alcoholic beverages and build one of the most talked about drinks in the world.”
Mixoloshe is available at Walmart, Amazon and Mixoloshe.com.
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