Looks like Dua Lipa is signing up for a new era. Are you coming with her?
After deleting all prior posts on Instagram, the 28-year-old pop star shared a cryptic teaser video Monday (Oct. 31) full of possible clues regarding long-awaited new music. Her hair dyed bright red, Dua closes her mouth on a gold necklace with a key-shaped pendant and shows a split-second flash of a stack of Polaroids, after which a series of seemingly random numbers flash onscreen: 4, 8, 9, 9, 14, 15 and 21.
The clip is set to what sounds like a snippet of upcoming music; following a descending line of piano notes, Dua sings the words “Tell me all the ways you need me” before a funky bass line kicks in.
“🔑✨sign up dualipa.com,” the Argylle actress wrote in her caption.
On the star’s website, fans are prompted to “Sign Up” for “happiness, passion, love, joy, optimism, energy” and “fun.” After plugging in your phone number, expect a message welcoming you to “Dua’s text community.”
The teaser comes more than three years after Dua’s last album Future Nostalgia, her massively successful sophomore effort which spawned the single “Levitating.” Though the singer has remained busy with acting projects, her Barbie soundtrack contribution “Dance The Night” and various musical collaborations — most notably “Cold Heart” with Elton John and “Sweetest Pie” with Megan Thee Stallion — fans have been antsy for a new album for months.
Many have already started decoding the elusive numbers tacked onto Dua’s teaser, with some concluding that the digits are code for the name “Houdini.” The famed magician notably passed away on Halloween, the same day Dua’s teaser went live. The key in Lipa’s mouth may also be a Harry Houdini reference. During the magician’s public stunts, his wife, Bess, would often pass him the key to his handcuffs via a kiss. The cover of Kate Bush’s 1982 album The Dreaming – which shows the art rocker kissing a chained man with a key in her mouth – is a reference to Houdini.
See Dua’s new teaser video below:
