Coco Jones could be enjoying a very special Friday once 2024 Grammy nominations are announced, but she and her fans can kick off their celebrations a little bit earlier: Billboard can exclusively reveal that Coco Jones will be MTV’s Global PUSH Artist for November.
The announcement comes less than a week after Jones marked the one-year anniversary of What I Didn’t Tell You, her debut EP with Def Jam. That project and its accompanying North American headlining tour helped the powerhouse vocalist transition from Disney star to award-winning R&B dynamo. In the past year, Jones has picked up best new artist honors from both the BET Awards and the NAACP Image Awards, as well as a whopping six nominations at the upcoming Soul Train Music Awards (Nov. 26), including album, song and video of the year.
What I Didn’t Tell You houses Jones’ very first Billboard Hot 100 hit, “ICU.” The DJ Camper-helmed ballad spent 20 weeks on the ranking, peaking at No. 62. The track, which also received a remix from fellow Disney alum Justin Timberlake, topped both Mainstream R&B/Hip-Hop Airplay and R&B Digital Song Sales.
“‘ICU’ really fell into my lap, I feel, because I was so surprised… what I ended up doing that day in the studio… I heard this track by Camper, and I could not skip it,” Jones says in a press release announcing the PUSH news. “Then I had to get really vulnerable and tell this story that I feel like people can relate to: when you love someone and they didn’t do anything wrong to you but you guys are just wrong for each other.”
“ICU” marked a new frontier for Jones’ career, becoming her first RIAA Platinum single and introducing her to scores of new listeners. The song’s success also gave way to the deluxe edition of What I Didn’t Tell You, which arrived earlier this year (Jan. 20) and featured three new songs in addition to the previously released “Simple” (with Babyface).
“I think my favorite line is the first line ‘something about your hands on my body’ because I just feel like it snaps people’s attention… I feel like it gives me a southern twang,” Jones says. “It reminds me where I’m from and it surprised people that I could go that low. It is just a really good line to me. It’s really solid.”
As MTV’s featured Global PUSH Artist for the month of November, Jones will partner with the entertainment iconoclast all month to discuss her roots, the stories and memories behind her music and the artists and eras that inspire her. For Jones, The Cheetah Girls were a formative part of her childhood, specifically the song “Cinderella,” which she hails as a “girl power anthem.” “I was the biggest Cheetah Girls fan,” she gushes. “That was my first concert ever actually and I thought they asked me to come up on stage, but my mom said no.”
Jones is also set to debut two exclusive performance videos for “ICU” and “Double Back,” the latter of which she credits to the “Brandys, Aaliyahs and Destiny’s Childs” of the ’90s and describes as “one of the best songs to get [her] makeup done to or to do [her] makeup to.”
The MTV PUSH initiative aims to connect fans across the globe with a new music artist every month through live performances, exclusive broadcast premieres of music videos, interviews and video content. Previous MTV PUSH artists include Lizzo, Doja Cat, Billie Eilish, SZA, Chloe X Halle, H.E.R., Jack Harlow, Jorja Smith, BROCKHAMPTON and more.
Watch an exclusive clip of Coco Jones performing and talking about “ICU” above.
