It’s a silver jubilee for Latin alternative music.
The Latin Alternative Music Conference has set dates for both its 2024 virtual and in-person events, Billboard Español can exclusively announce, and will celebrate 25 years.
The LAMC, known for showcasing Spanish-language alternative music, alongside a roster of rock, hip-hop and electronic acts, is slated to make its virtual return from April 24 to 26. The in-person conference, spanning five days, is slated for July 9 to 13 at the Intercontinental New York Times Square.
“It’s been gratifying to see the overall Latin music industry come together with a deeper sense of community year after year, and especially as the industry continues to grow and reach new global heights,” LAMC and Nacional Records founder Tomas Cookman tells Billboard Español.
He continues: “The LAMC was founded 25 years ago with that very idea — creating a sense of community, learning and growing together — and we are happy to once again bring the industry together in 2024 with our virtual and in-person conferences. We hit record attendance numbers this year and look forward to a bigger and better conference experience in 2024.”
Last year, the multi-day event featured performances by Trueno, Juanes, Pedro Capó, Gale, Villano Antillano and more. Previous acts have included a luminary roster such as Ana Tijoux, Pitbull, Calle 13, Manu Chao, Nortec’s Bostich + Fusible, Café Tacvba and the beat goes on.
Both the virtual and in-person events will feature panels, workshops, showcases, and networking opportunities for attendees. According to figures provided to Billboard Español, about 681,000 unique viewers tuned in online last year.
Registration for the in-person July conference begins at $99. Registration for the virtual event is free via LatinAlternative.com, where the latest updates, option to contact the LAMC team with questions, and reserve a hotel for the in-person event are available.
