With just a year since the girl group’s formal debut, NewJeans has made waves across the K-pop industry, social media and on the Billboard charts. And on Sunday (Nov. 19), the quintet — which consists of members Danielle, Haerin, Hyein, Hanni and Minji — performed their viral hits “Super Shy” and “OMG” at the 2023 Billboard Music Awards.
The performance kicked off with the girls dressed in stylish schoolgirl ensembles, dancing in solo booths to electronic music. NewJeans then stepped onto the stage with a fleet of backup dancers to perform “Super Shy” and its viral choreography, hitting every step flawlessly as the Bunnies (their fans) in the audience sang the official fan chant at the appropriate times during the track.
After the song, the quintet did a quick change into new outfits for “OMG,” which consisted of oversized snow boots, oversized angel-themed sweaters, skirts and printed beanies for the dreamy set, with white grid walls and cloudlike figures around them. The track’s instrumental received a funky remix, and saw the girls dancing in unison for the feel-good dance moves, taking small moments during the showcase to wave at the Bunnies in the crowd.
NewJeans topped off the evening by winning the new top global K-pop artist award, beating out Stray Kids, TOMORROW X TOGETHER, TWICE and Jimin of BTS.
“Thank you so much for giving us the top global K-pop artist award,” Hyein started off the speech. Hanni continued, “We have been nominated in this category alongside such incredible artists we look up to. It’s an honor in itself. We are so grateful for this opportunity to perform at the Billboard Music Awards.”
Minji also stated the importance of the honor and noted that it will serve as “a reminder to us of all the love and support we receive from our fans Bunnies.”
Danielle extended grace to NewJeans’ company for putting the group on their journey, as well as a few special others within their circle. “We would like to thank our company ADOR, our family and everyone who has helped us behind the scenes, especially our producer Min Hee Jin,” she said, with Haerin adding a sweet shoutout to the Bunnies. “Words cannot convey how grateful we are, but we hope that one day we can bring you as much happiness as you’ve given us.”
NewJeans’ performance comes months after the group scored its first No. 1 album on the Billboard 200 with Get Up, released in July. “Super Shy” peaked at No. 48 on the Billboard Hot 100, while “ETA” and “Cool With You” — also from the EP — peaked at Nos. 81 and 93 respectively. Though not on the EP, “OMG” arrived in January and reached No. 74.
Watch NewJeans’ performance of “Super Shy” and “OMG” at the 2023 Billboard Music Awards Presented by Marriott Bonvoy, as well as the group’s top global K-pop artist acceptance speech in the videos below.
