Spotify’s Artist Wrapped is back for a seventh year — and in 2023, the platform is offering even more ways for artists to engage with their top fans.
Available this year in 37 languages, the Artist Wrapped experience will be available to all artists on Spotify who have at least three listeners; to find it, artists can either log in or sign up for Spotify for Artists and click the “Your 2023 Artist Wrapped” card.
Once again, artists were given the opportunity to record personalized video messages for their top fans on the platform. Among the artists to take part this year were superstars including Taylor Swift, Bad Bunny, Peso Pluma, NewJeans, SZA, KAROL G and Jung Kook. Those messages will show up in top fans’ Wrapped data stories, in the Wrapped feed on the Spotify homescreen and elsewhere.
Additionally this year, artists in the United States and Canada were given the opportunity to reward their top fans in those markets with discounts on select merch items, which will be promoted through the Wrapped experience on Spotify, via email and more. Fans across the globe will also receive concert recommendations from their top artists in the Wrapped feed, the Live Events feed and other off-platform promotion.
One new feature in 2023 is Wrapped listening parties, described as digital live audio experiences that will allow artists to speak directly to their fans and thank them for their support, stream their top tracks of 2023, answer fan questions, sell merch and more. These listening parties will be available to top fans of a select group of artists, including Ava Max, JVKE, Chelsea Culter and Lauren Daigle.
Also available to artists this year is a series of data stories with the following stats: the number of listeners who heard an artist for the first time in 2023, the top three places where touring artists saw the highest ticket sales and the average time spent listening by each of an artist’s top 0.001% of fans. Artists will additionally receive a summary share card highlighting fan engagement, including the number of new listeners, saves and playlists as well as the number of fans who had them as a top artist.
Last but not least, Spotify brought back Songwriter Wrapped for a second straight year. Once again, songwriters and producers with an active songwriter page and “Written By” playlist on the platform will receive an exclusive Songwriter Wrapped experience and share card recapping how the songs they wrote performed on Spotify in 2023. This year, songwriters can also fill out customizable social share forms that will allow them to call out their fellow creators and favorite songwriting or production moments with categories like “My Favorite Songwriter of 2023,” “My Pick for Best Lyrics of 2023,” “My Favorite Producer of 2023,” “My Pick for Best Beat of 2023,” “My Favorite Mixing Engineer of 2023” and “Thank you to my 2023 collaborators.” All are accessible on Spotify’s @SpotifySongwriter Instagram page and here.
For full details, check out Spotify’s full Artist Wrapped and Songwriter Wrapped blog post here.
