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Doja Cat is ready to “Paint the Town Red” in virtual reality. The Grammy-winning rapper is treating fans to an immersive, virtual reality concert debuting in Meta’s Horizon Worlds later this week.
Meta and iHeart Radio teamed for a series of concerts in Meta World Horizons featuring Doja Cat and other recording stars that fans can watch live on the all-new Meta Quest 3.
“Bringing The Scarlet Tour to life was an amazing experience for me. Taking it from an idea to real life and sharing that with my fans at arenas was surreal and rewarding,” Doja said in a statement. “To now be able to share the live show through VR with Meta and The Diamond Bros for Doja Cat: The Scarlet Tour in VR is a perfect way for fans who did not get to come to a show to feel like they did. I can’t wait for everyone to see what we have created.”
Doja Cat: The Scarlet Tour in VR will premiere on Meta’s Music Valley on Sunday (Jan. 20) at 8 p.m. ET/5 p.m. PT.
The iHeart Radio Live VR concert series launched in November with Kid Laroi, followed by Victoria Monét, Jung Kook and BLACKPINK. Alex Benjamin and Jorja Smith are some of the other artists on the lineup.
Along with performing hits and new singles, artists will discuss upcoming music releases in never-before-heard interview segments.
All concerts will be available for one month after their debut.
What Is Music Valley?
Music Valley offers a new way to experience music from the best seat in the house. The virtual music festival experience set in Meta’s Horizon Worlds features a 180-degree main stage screen and a lineup of recording artists from iHeartRadio and Red Rocks.
Fans can create a custom avatar (that you can dress in different outfits) and attend virtual reality concerts, travel to different worlds, play games, sports and more. Music lovers can interact with fellow fans, dance and sing along to performances from Doja Cat, Jung Kook, BLACKPINK and more in Music Valley, which is available for free on the Meta Quest 3 mixed reality headset and Meta Quest 2, which are available at major retailers such as Best Buy, Amazon, Walmart and Meta.com.
After you enter Horizon World head over to Music Valley to watch live, VR performances. Music Valley also offers a full roster of performances available from artists such as John Legend, Notorious B.I.G., Post Malone and Lucky Daye. Doja’s performance will premiere on Jan. 20, 2024, at 8 p.m. ET/5 p.m. PT.
Produced by The Diamond Bros, the VR concert was filmed during Doja’s sold-out tour stop in Detroit last year. The concert will feature some of the rapper’s biggest hits including “Agora Hills” and “Paint the Town Red.”
The Red Rocks Live in VR series debuted late last year, and if you’ve been dreaming of joining 10,000 other superfans from Colorado’s iconic Red Rocks Amphitheatre, you still have time to do it in VR. Red Rock Live in VR: ZHU premieres on Jan. 29, Red Rocks Live in VR: Tyler Childers drops on Feb. 12 and Red Rocks Live in VR: Santa Fe Klan debuts on Feb. 19.
Watch a teaser of Doja’s VR concert below.
