Mexican American singer-songwriter Xavi starts off 2024 big, achieving his first No. 1 on a Billboard chart, as “La Diabla” crowns the Hot Latin Songs chart dated Jan. 6. The song rises 4-1 to become the first champ of the year on the multi-metric ranking.
“Super grateful with everyone and the whole team; we’ve been doing everything with love, giving it our all to keep pushing our music and culture to new heights,” Xavi tells Billboard.
“La Diabla” takes the lead on Hot Latin Songs as the week’s Greatest Gainer in streams and sales. The song logged 11.1 million official U.S. streams in the tracking week of Dec. 22-28, according to Luminate; that’s a 24% gain from the week prior. Plus, the sum pushes the track 4-2 on Latin Streaming Songs. Although sales still account for a negligible amount, “La Diabla” jumps 10-4 on Latin Digital Songs Sales with a 43% increase.
With “La Diabla,” Xavi earns his second top 10 on Hot Latin Songs, which blends airplay, digital sales, and streaming activity. The new champ joins “La Víctima” which advances 7-5 with 7.4 million official streams during the same tracking week. Further, the singer-songwriter also makes progress through two other tracks: “Poco a Poco,” with Dareyes De La Sierra, jumps 26-18 and “Modo DND,” with Tony Aguirre, lifts to its new No. 21 peak.
Thanks to “La Diabla,” released Nov. 30 via Interscope, the record label returns to No. 1 on Hot Latin Songs for its first champ of the year. Karol G and Peso Pluma’s “Qlona” was the label’s last leader, completing a fifth week at No. 1 on the Oct. 14-dated ranking.
On a global scale, “La Diabla” takes Xavi to his highest-charting effort on Billboard Global Excl. U.S., peaking at No. 23. While the track dips 32-33 on Billboard 200, “La Víctima” climbs 79-64.
Elsewhere, Xavi stands strong leading the Latin Songwriters chart for a fourth consecutive week, tying with Ivan Cornejo for the fifth-most weeks in charge among regional Mexican soloists. Both rank behind Peso Pluma’s 20 weeks at No. 1, Eslabon Armado’s Pedro Tovar with a 10-week domination, and DannyLux with six weeks atop.
