It has not taken 2024 long to find its first new global superstar. Xavi, the 19-year-old Mexican-American singer-songwriter born Joshua Xavier Guiterrez, is surging on Billboard charts, notably climbing to No. 1 on the Jan. 13-dated Emerging Artists survey.
The Emerging Artists chart ranks the most popular developing artists of the week, using the same formula as the all-encompassing Billboard Artist 100, which measures artist activity across multiple Billboard charts, including the Billboard Hot 100 and Billboard 200. (The Artist 100 lists the most popular acts, overall, each week.) However, the Emerging Artists chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard’s “Hot” song genre charts and/or consumption-based “Top” album genre rankings.
Xavi’s bustling activity is due in large part to the success of “La Diabla” and “La Victima,” both of which are unaccompanied solo singles. The former shoots from No. 62 to No. 34 on the Hot 100 and the latter leaps 79-55. As the leading non-English-language song on the first fully post-Christmas Hot 100 of the year, “La Diabla” drew 12.7 million on-demand U.S. streams in the week ending Jan. 4, up 15% from the previous frame, according to Luminate.
“La Diabla” adds a second week atop the Hot Latin Songs chart, while rising to No. 1 on Latin Streaming Songs.
Both of Xavi’s breakout hits are making great strides on Billboard’s global charts as well. “La Diabla” is No. 2 on the Billboard Global Excl. U.S. ranking and No. 4 on the Billboard Global 200, while “La Victima” climbs to Nos. 17 and 14, respectively. Both are new in each chart’s top 20.
Further, Xavi debuts on both charts with “Poco A Poco,” with Los Dareyes De La Sierra, and “Modo Dnd” with Tony Aguirre. The one-after-another onslaught is reminiscent of fellow regional Mexican star Peso Pluma’s sudden surge on the global charts last year, when he amassed seven debuts between March and April. Peso Pluma himself scores his fifth top 10 hit on each global list, as “Bellakeo” with Anitta hits No. 6 on Global Excl. U.S. and No. 7 on the Global 200.
Even with all of Xavi’s success on the U.S.-based Hot 100 and Latin charts, three of his four globally-charting hits are higher on the Global Excl. U.S. tally than the Global 200. “La Diabla” and “La Victima” takes the Nos. 1 and 2 spots, respectively, on Billboard’s Mexico Songs ranking, while the former is also in the top 10 in Colombia and Ecuador.
