Beatport is launching the new year with a pair of key promotions. The company’s CFO Matt Gralen will now also serve as president, while Helen Sartory will serve as chief revenue officer for all of the company’s revenue drivers, including the electronic music digital download store Beatport and the open format music download platform Beatsource, along with Plugin Boutique, Loopcloud, LabelRadar and Beatport Amp.
Both Gralen and Sartory will continue reporting to Beatport CEO Robb McDaniels, with Gralen and McDaniels to collaborate on company-wide strategy and Sartory overseeing the next phase of The Beatport Group’s growth strategy. Both are based in the company’s London office.
The company reports that Beatport’s annual revenue has more than tripled since McDaniels took over as CEO in 2017. A representative for Beatport tells Billboard that the company’s annual revenue for 2023 was “well over” $100 million. In 2022, the digital service claimed to have sold 25,519,770 song downloads — making up nearly 12% of all tracks downloaded globally.
“Matt and Helen have proven themselves as trusted leaders through building out our product portfolio, supporting our diverse team and culture, and delivering profitable growth,” said McDaniels in a statement. “We believe that, just as streaming revolutionized the music industry in the previous decade, a significant shift to more engaged and interactive experiences is coming. DJs are the originators of this movement and all types of creators and fans are joining. I am pleased to have Matt and Helen take on expanded roles as we continue to invest in this future.”
Before starting at Beatport, Gralen served as executive vp of corporate development at UnitedMasters, a distribution platform for independent artists. He also previously held positions at Mass Appeal, Raine Group and Goldman Sachs.
“Our team at Beatport cares deeply about the future of music for creators and fans, and we believe that strong businesses can help drive positive change,” added Gralen. “I’m incredibly grateful for the opportunity ahead and the team I work alongside. We all look forward to delivering for Beatport’s global community.”
Sartory has been with Beatport for a year and a half, and most recently served as senior vp of creator services. She previously held positions at The Rattle, Greenhill & Co. and Lazard.
“The last year and a half at Beatport has been incredibly rewarding,” Sartory said. “We’ve built innovative tools and technology for artists, producers and labels, and have increased incremental revenue opportunities along the way. I am looking forward to working with the entire Beatport team in this expanded role to continue to transform our business.”
