Cream on the right or on the left? Well, according to Oreo’s 2024 Super Bowl ad, which side the delicious filling ends up on after a twist of the cookies has determined some seriously big decisions in the past. In a 30-second spot set to air on Super Bowl Sunday (Feb. 4), momager Kris Jenner‘s choice literally leads to her family’s sweet fate.
The Kardashians star appears in a flashback that takes viewers back to before Keeping Up With the Kardashians arrived on television screens. During her scene, Jenner — who just welcomed her 13th grandchild, Rocky Thirteen Barker the son of her daughter Kourtney Kardashian and rocker Travis Barker — is in a red power blazer in her office, taking a call.
“So every little detail about our family will be on TV? Who would watch that?!” she asks the person on the other end (Ryan Seacrest, probably?). Then, holding an Oreo, she says, “All right, let me twist on it.” The creamy filling ends on the left side of the cookie, and a decision is made. “Hope you can keep up!” Jenner says in a throw to the show’s original title on E!.
The ad also shows how the guards at the gates of Troy decided to let the Trojan horse into the city, two men deciding whether to report an up-close UFO sighting and more. And in an extended cut of the ad, a room of music executives ponders whether or not to sign a boy band, which is showing off their dance moves. “What was that?!” one unimpressed exec wonders. Another responds confidently, “Boy bands. They’re gonna be huge.” And again, with a twist of the cookie and the cream landing on the right side, boy bands DID become huge.
Come Super Bowl Sunday, the Kansas City Chiefs will go head-to-head with the San Francisco 49s at Allegiant Stadium in Las Vegas as Taylor Swift — who is dating Chiefs tight end Travis Kelce — may be cheering on her beau from a box suite. Usher is set to deliver the halftime show.
Watch the 30-second Oreo spot that will air on Super Bowl Sunday above, and the extended cut below:
