On Wednesday (Feb. 14), Billboard announced its return to South by Southwest (SXSW) in Austin, Texas, for three star-studded concerts running Thursday, March 14, through Saturday, March 16.
Billboard Presents THE STAGE at SXSW will kick off with a night dedicated to R&B headlined by singer-songwriter and producer PARTYNEXTDOOR on March 14; on March 15, a night celebrating Latin music will feature TJ the DJ and singer-songwriter Christian Nodal; and on March 16, a dance-centric night presented by Carnival Cruise Line will kick off with DJ Sober before electronic giant ILLENIUM takes the stage. Additional talent will be announced at future dates.
Billboard Presents THE STAGE at SXSW takes place at Moody Amphitheater at Waterloo Park in Austin. Tickets are available here.
Billboard will report live from SXSW 2024, which takes place March 8-16 in Austin. SXSW began in 1987 and has continued to grow with each passing year into a must-attend event for those in the music, film and tech industries. Billboard Presents THE STAGE at SXSW event partners include Carnival, Delta, Smirnoff and Reverb, an environmental nonprofit.
Last March, Billboard Presents THE STAGE at SXSW featured performances from rapper-singer Lil Yachty with opening acts Lola Brooke and Armani White; Latin stars Feid and Eladio Carrión; and electronic giants Kx5 (Kaskade x deadmau5). Later in the year, the inaugural SXSW Sydney took place, bringing the festival to Australia for the first time. Japanese girl group XG headlined Billboard’s THE STAGE at SXSW Sydney.
Billboard’s parent company PMC is the largest shareholder of SXSW and its brands are official media partners of SXSW.
